| With the maturity and popularity of technologies such as cloud computing,big data,Internet of things and artificial intelligence,the Internet has gradually advanced from web 2.0 to web 3.0.The booming of online news media with social functions,such as We media,We Chat public account and mobile client,has impacted traditional media to varying degrees,and the target audience of traditional TV media has been diverted.In2018,when the traditional newspaper industry was in recession,traditional media such as radio and television stations also seems to be declining.However,it is undeniable that TV news programs,as the mouthpiece of our party,are still an authoritative information distribution channel,and they need paying more attention to development in the new media environment.In the age of artificial intelligence technology by continuous iteration,traditional media reached a certain degree of integration of new media through fierce competition.Under the help of new technology,traditional TV news programs have undergone great changes in the four aspects of strategy,mining,distribution,and distribution,in order to adapt to the erosion of the fourth wave of industrial revolution supported by Technological Convergence.Media is beginning to transform,from newspapers to mobile clients,TV programs to the Internet and mobile platform,and some breakthroughs have been made.With the increasing demands on the media,the traditional media with new media technology as the carrier has gradually stepped onto the platform of the mass media,subverting the singularized transmission method of traditional media and gaining a wider audience and news coverage.In the new media environment,TV news programs must accelerate reforms,establish the brand awareness of News Content Is Product,and better integrate with new technologies and promote each other.Only in this way can it occupy a place in the new media environment with fierce competition.A significant change has occurred in technology level,production concepts,and communication effects into the new fields created by taking various advantages of high-tech technologies such as artificial intelligence,big data,and virtual reality in TV news programs in China.The traditional one-way information transmission method also starts from the user centered news concept direction Step by step.Change of direction.At the same time,TV news programs will also face more unknown challenges and opportunities.This research uses the literature research method to define the concept of TV programs,TV news programs and media convergence,and systematically analyze the changes in the characteristics and forms of TV news programs through studying the domestic and foreign status of media technology theory,the application of the combination of new media technology and TV production and the media convergence related theories.In combination with the difficulties,poor timeliness of news production,desertification of news gathering,single distribution experience and lack of feedback mechanism,faced by the old production model of TV news programs in the development process,a thorough analysis is conducted on the changes of the application of new media technology to TV news programs,which are the reconstruction of intelligent news production concept,the multi-dimensional expansion of news collection space,the convenience of content production mode data,and the intelligence of distribution and experience.CCTV convergence media news review program China public opinion field and convergence media matrix report National Two Sessions 2019 are two successful cases of convergence media practice in China.Based on the interpretation of China Public Opinion Field program text,the application of big data public opinion analysis technology,the user's two micro-end interaction mode and the multi-platform communication mode are analyzed in depth and the advantage and development trends of programs are discussed.Based on the study of the convergence media report National Two Sessions 2019,a detailed and scientific analysis of the new-type report mode in terms of media convergence degree,communication situation,interaction mode,communication concept,etc.is conducted.In view of the development trend of TV news program with the new media technology,the convergent communication strategy is proposed that to build news communication power by application of new technology,the user thought is taken as the core and multi-agent pattern is constructed,which contributes some thoughts and suggestions to the development of TV news media in the future. |
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