Content Revision And Upgrade Strategies For "News Everyday" In The Convergence Mediaenvironment

On November 1,2019,the official commercialization of 5G technology promoted the accelerated transformation and iteration of the media.The entire media system and the communication pattern are facing huge changes,including but not limited to content production,communication channels,push methods and receiving terminals.When the popularization of online video,newspapers and broadcasts are exploring video services,video is no longer a "patent" of TV media,and pictures are no longer unique to TV.What is the core competitiveness of TV media,how to accelerate the transformation of TV media To maintain competitiveness?Under such background,TV news programs are also constantly exploring their own forms and seeking effective promotion of communication value through continuous innovation.Inner Mongolia Radio and TV Station "Watch News Everyday",as a terrestrial channel's viewing champion,has gone through 14 years in 2020.Faced with such a communication pattern,we are currently actively exploring and trying to find a development path suitable for our own situation.The paper defines the relevant concepts of Rongmedia,and analyzes the reasons for the current dilemma from four aspects: content production,communication channels,operational thinking,and personnel mechanism.Based on the above research,it is found that "News Everyday Watch" has not established Internet thinking in the context of media integration.Therefore,content innovation is insufficient,and the application of new media only stays on the surface,so the integration of communication channels is not enough.In order to accelerate the promotion and revision of the column andbecome a new mainstream media,this article proposes an innovative strategy for the column based on the author's many years of work experience in "News Everyday" and other successful cases of transformation.Enables "News Everyday Watch" to keep up with the times,innovate in audience positioning,content form,resource optimization,extended program brand,etc.,and create new mainstream media through innovation and reform,so that "News Everyday Watch" in the future development Continue to remain competitive.