Research On Scenario Application Of News Client

The development of media technology promotes the change of the form of news communication.From newspapers to mobile phones,the ways and contents of information dissemination have changed by leaps and bounds.In the era of mobile Internet,people carry mobile phones and other mobile devices to change the scene in different Spaces and further form their own information needs.The significance of the scene is showing more and more,and scenario-based mobile communication is the fundamental.In this environment,it becomes the key for major news clients to compete for users to construct scenarios in various forms.The development process of net ease news client from 1.0 to 5.0 is a gradual scenarization process.In this stage,all aspects of net ease news client's news collection,editing and distribution have been scenarized to varying degrees.It constantly confirms the role of scene in news communication.Everything has two sides.Although news scenarization has advantages that cannot be copied,it also has disadvantages that need to be corrected.Big data leads to the disclosure of users' privacy,personalized recommendation of the platform generates user information cocoon room,and virtual scene impacts the reality.All these problems need to be solved.Based on the theory of the scenario theory to specific news case as the analysis object,and USES the case analysis,qualitative analysis,literature research and comparative research,such as research methods,to interpret the net ease news client in news editorial scenario-based applications and its disadvantages,and give the rationalization suggestion,and it makes sense.