Comparative Study Of "Netease News" And "The Paper News" Mobile Clients

With the development of mobile Internet technology and intelligent mobile terminal equipment constantly upgrading, the growing habit of surfing the Internet news information anytime and anywhere prompted the mobile news client's generation and development. In 2011, business portals represented by Netease started to do the mobile news clients. With the sensitivity of the development trend of the Internet and powerful technical superiority, Netease, Sina, Sohu, and Tencent lead the development of the market and Successfully harvest the scale of hundreds of millions users. There is no doubt that they have occupied more than sixty percent of market share. However, The traditional media is somewhat slow. When the cake is splited up, the traditional media like the Paper have come in. Because traditional media are weak in the operation of the Internet product and the technology, so the traditional media news clients are facing many difficulties and problems. By choosing Netease and Paper as the representative of portals and traditional media to do a comparison research, in order to find the shortcomings of the traditional media and summarize the successful experience of web portal, to help the development of traditional media.This article mainly analyzed the two news client products from positioning, customer analysis, content analysis, update speed, interactive design and profit model. The results showed that the Paper pay too much attention to pursuit of original content, but ignore the other content integration, so it lead to the bad performance on the content update speed and content richness. Eventually the original content effect is also lower. The Paper News need to change the old mode of thinking as soon as possible, start to operate products around the user's requirements, constantly optimize the client function and interface design, improve the user experience. In addition, in the big data applications, the UGC(UGC) transformation, social interaction design and profit model innovation, it all should learn the successful experience from Netease.Therefore, at the end of this article, in view of the problems found in the comparison, it put forward the corresponding suggestions for the Paper News Client. Firstly, it should shift the thinking from "content" to "product awareness". Secondly, accept other media news resources to make it to be a rich and distinctive content platform. Then make full use of big data technology through innovative interactive mode, social attribute penetrates into each link of product and improve user activity. When the Paper News Client do well in the aspects all above, its user size will have an obvious growth, customer satisfaction will be improved. In the exploration of profit model will have more possibilities with such a suggestion planning implementation, News client will enter into a real steady development process.