Research On The Special Report Of "People's Eye" In People's Daily

The "People's Eye" column of the "People's Daily" was established in January 2015.It follows the principles of "study the problem" and "tell two stories and tell a good story." In just two years after its establishment,it won the 27 th China News Column Award,so it has great academic research value.In view of this,the article conducts a comprehensive and in-depth study of all the special reports published by "People's Eye" from the four years from 2015 to 2018,analyzes its founding background,layout presentation,report content and characteristics,and explores the special reports of "People's Eye" value and inspiration for similar reports.The creation of this column is closely related to the background of the times in which it is located.The Party Central Committee 's guidance of the “comprehensive deepening reform” policy,the party newspaper began to change from “ elite ” to “ civilian ”,and the technological revolution forced newspapers to turn to in-depth reporting The media structure is an important reason for the "People's Eye" column.In the four-year report,the "People's Eye" presentation method has formed a certain law.From the perspective of reporting time,the "People's Eye" column has gradually been published on Friday.In terms of the number of reports,the number of columns has been increasing year by year.From the perspective of journalists,"People's Eye" uses the brand reporters of "People's Daily" and has a high-end group of reporters.From the layout,"People's Eye" occupies the entire version of the reporter's survey page for strong reporting.And the careful combination of lines,images,and colors enriches the layout language,making the layout style atmospheric and unique.The "People's Eye" special report has a wealth of subject matter,focusing on current affairs,people's livelihood,social and cultural topics.Among them,the topic of current affairs highlights the mission of the Party newspaper,including the three issues of precision poverty alleviation,cadre style,and national key project construction;the topic of people's livelihood concerns the interests of the people.Social topics focus on hot topics,focusing on information in the field of innovation,urban and rural construction issues,and ecological environment governance issues;cultural topics focus on traditional culture,focus on the development of folk culture,and build balance between historical culture and commercialization.The "People's Eye" special report has distinctive features in three aspects: title,narrative,and communication strategy.In the title production,there are two types of structure: single title and compound title.In addition,it also cleverly uses the two new title forms of editor's note and insert title;its narrative features are storytelling,perspective narrative and detail.Narrative;In terms of reporting strategy,he is good at mining "typical" and adopts multiple channels of communication to devote himself to creating "neutral" investigative reports.The topic selection of the "People's Eye" special report is related to major events of national economy and people's livelihood.It not only provides a pair of sharp eyes for the people to understand and understand the new situation and new changes,but also provides decision-making staff for the leadership to find and solve problems.It has some new revelations to party newspapers at all levels and similar reports.