A Comparative Study Of "the Ninetieth Anniversary Of The CPC Founding" Special Subject Reports Between The Network Of People And Sina

With the continuous development of network technology，the competitionbetween the major news websites are increasing. In order to build brand and enhancetheir competitiveness, Website push out the Internet special report and timely seize theInternet users’ needs on the depth and breadth of news and information. Nowadays, inthe Network use special report to publicity appeared in the more and more highfrequency, The network media pay more and more attention On the organization andplanning implementation. The day of July1,2011is the Communist Party of China90th anniversary. This article selects the network special coverage angle, and makethe theme of the event to celebrate the90th anniversary of founding as an entry point.Select a representative and significant influence of the two mainstream media site andcomprehensive web site, To compare the existence of differences between People andSina network’s special reports from two aspects of the thematic content and layout.Spy on network media agenda setting and public opinion to guide the generalcombination framework, commemorative special reports and summarizes theexperience of the development of commemorative network news features andadvantages. Lastly, proposed in the lack of existing, and the direction of the networkthematic development of certain recommendations and thinking.