How Does DangBao Practice "People Oriented"

At June 20,2008, the 60th anniversary of the publication of People's Daily, President Hu Jintao proposed "to adhere the people-oriented, is the fundamental requirement for the good propaganda work". Thus the "people-oriented "concept of governance extends to the field of information, guiding the reform of journalism. In the promotion of the new concept and the development of the society, the journalism of our country is more and more active.In the globalization and information era, the party newspaper is under multiple pressures,such as the market competition, international competition in the world and how to enhance the capacity of guiding domestic public opinion.People-oriented is proposed in this context,with a distinct times and guidance. For the party newspaper, how to practice people-oriented better will become a major issue for future development.One year after Hu Jintao's speech, People's Daily initiated the fourth expanded version. It not only increased capacity, but also released a new range of columns. "People Watch ",the target media of this paper, is one of the biggest highlights of the reform.The distinctive feature of people watch" is the depth reports.Both its reporting methods and reporting styles embody the concept of "People-oriented". That is why I chose it as studying object.This paper will analyze statistical data and text of this column,showing how it practices the concept of "people-oriented".This article hopes this colum's Beneficial experience can give the enlightenment for the development of DangBao.This report contains four aspects:The first chapter:people-oriented connotation. The origin of people-oriented" theory is the key of this chapter.The second chapter:the evolution of "People-oriented" concept has an affect on DangBao's development. In the People's Daily's expanded versions for clues, this chapter will explain the process of people-oriented how to enrich.The third chaper:introduction of the new column "People Watch".This chaper will summarized its main characteristics. The fourth chaper:"people watch" how implements the "people-oriented". This chaper will analysis the colum from the topic's selection, reporting ways, public opinion's guide and the interaction of newspaper and net. This part is the key of the paper.