Research On The "Different People" Column Of "Southern People Weekly" (2009-2016)

South People Weekly is a strategic sub-brand of the Southern Media Group,and is also the first comprehensive news journal in character.It combines news quality with delights,and lays emphasis on human-based ideal.Its primary audiences are medium and high grades.For the persistence on the concept of publication for pursuing equality and tolerance,it adheres to diversification in choosing topics and incorporates eclectic elements.To construct sociological significance in characters,South People Weekly sets up a varies of idiomatic column,striving to record history by narrating the characters' story and keeping an watchful eye on people's destiny of ups and downs in fluctuating times.The column of “Man of mark” is undoubtedly a beneficial exploration of South People Weekly Magazine.It carves a unique method on its head,reporting on hundreds of distinctive and maverick figures in particular angle of view.We ravel out the essential profile and the path of development about the column by analyzing the text content of the column data statistics.Integrating with the concept of South People Weekly in publication and reporting characteristics,we make analysis about the strategy of the column in filtrating original news materials and sequence of thoughts in reporting,trying to dissect something of success as well as deficiencies,so as to direct royal road to promoting the influence of the column pertinently.It can provide some innovative thoughts in column for the other comprehensive news magazines in character as well.