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The Research On Special Report Of People's Daily Online Celebrating The 70'th Anniversary Of The Founding Of The People's Republic Of China Under Omnimedia Time

Posted on:2021-07-22Degree:MasterType:Thesis
Country:ChinaCandidate:W DuFull Text:PDF
GTID:2518306128478134Subject:Master of Journalism and Communication
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Festival report is an important way for media to "get involved" in festival activities.It has become an important part of news report and plays an important role in information dissemination.As the main communicator of information in today's society,news media play an important role in social supervision,social coordination,cultural inheritance,providing entertainment,guiding the public and spreading information.2019 marks the 70 th anniversary of the founding of The People's Republic of China.In response to the call,People's Daily Online took an active part in the "Magnificent 70 Years: A New Era of Struggle" large-scale thematic interview activity launched by the Publicity Department of the CPC Central Committee,launched a large-scale omnimedia coverage feature on People's Daily Online to celebrate the 70 th anniversary of the founding of the People's Republic of China,and produced a large number of excellent news works.Based on People's Daily reported to celebrate the 70 th anniversary of the founding of the project as the research object,from the form and the report summarizes the characteristic of reports begin using content analysis,and the social function and international transmission function expression in People's Daily reported strategy is analyzed,based on all media era mainstream network media better development put forward some thinking.The special report of People's Daily online celebrating the 70 th anniversary of the founding of the People's Republic of China is bold and innovative in the form of the report.The rich use of omnimedia visual elements highlights the theme of the report.Topics are actively set in the report.The report shows a positive bias;The reporting time span is large,and a large number of reports focus on September and October;The use of multilingual reporting has strengthened international communication.The study found that People's Daily report to celebrate the 70 th anniversary of the founding of new China's media function expression presents "attaches great importance to the visual effect,bring the audience aesthetic experience" "innovation report style,break the barrier of the present news form" and "repeat construction theme,dissemination of the mainstream values" "report content is rich,full display development achievements" "attaches great importance to the domestic and foreign propaganda,accurately grasp the political direction" characteristics.From the perspective of the social function expression strategy of media,people attaches great importance to the report,show the spread of high-quality content,through the use of new media technology to promote the media depth fusion,the people's initiative,through various forms of interaction and active voice to active voice,the group emotional precision control actively guide public opinion.From the perspective of international communication function and expression strategy,People's Daily online takes advantage of its brand to build international communication channels,carry out multilingual reports and build a harmonious discourse system.Research suggests that all media era mainstream network media can use new media advantage,further expand transmission influence,with the help of traditional media advantages to build the media brand,establish a fixed information feedback channel to provide guidance thought media behavior,all media era mainstream network media should accurately grasp the news dissemination rule,seize the main contradiction of public opinion,to make positive guidance.
Keywords/Search Tags:People's Daily online, Omni-media, The media function
PDF Full Text Request
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