Research On The Construction Of Collective Memory Under The Visual Communication Of Panzhihua China Third-Line Construction Museum

As a special historical memory of the country,"third-line construction" gave birth to the "third-line spirit",which is the historical embodiment of gathering strengths to deal with important matters and the superiority of the national system in our country.The construction of this collective memory is an important means of social development and spiritual culture inheritance.With the development of society and the change of the media,the communication environment is very different from before.Understanding the path of communication and the sharing ways of visitors after viewing and reconstructing personal memory are particularly important to analyze the memory places such as museums from the path of communication.Through the analysis of the memory construction content of visual cognition simply presented in the memory space,it is of great educational and practical significance to strengthen the collective memory of visitors in the memory production of Panzhihua China Third-line Construction Museum.First of all,this paper selects the site of the case investigation-"China third-tier Museum" in Panzhihua City,Sichuan Province.Through the literature review of memory place theory,collective memory theory and visual communication theory,this paper lays a theoretical foundation for this paper.Secondly,it expounds the visual presentation characteristics of the third-line construction museum in China,and discusses the main visual characteristics and the formation process of collective memory of the visual presentation elements in each museum by combing the history of Hall 1 to Hall 4 in the museum.Then,through field research,and the combination of the main ideas of the theory and the actual situation of the museum,as well as relevant informal interviews,the measurement scale for the construction and activation ofcollective memory of Panzhihua China Third-line Construction Museum is established.It also analyzes the spatial visual elements,visual presentation elements and memory influence elements of the memory place,After surveys,interviews,and other forms,the formal measurement scale is finally determined which is mainly based on the field data collection and analysis.The elements obtained by the official network text and interview serve as auxiliary information.The conclusions are obtained through the analysis of impact factors,combining different dimensions with impact factors,and then combining relevant theories and data results.First,the factors including visiting age and gender have a certain influence on the depth of visual memory construction;second,the restoration of the historical landscape has a good activation effect on the construction of memory;Compared with the video and video data elements,the effects of new media and text slogans on the memory construction are better;finally,the collections displayed in the museum combine with the relevant visual combination,showing a positive correlation to the collective memory construction.Simultaneously,some suggestions of relevant improvements are put forward,...