A Study On The Construction Of Collective Memory For Major Topic Reports From A Frame Perspective

Major theme publicity is an important content of contemporary significance reported by media institutions according to the development direction of the party and government or major decisions and achievements in a certain period of time.Most of the themes are related to the major policies and policies of the party and the government,the central work and the fundamental interests of the people.Through major theme publicity,the media can not only record the social development,trend of events,appearance of the masses and spirit of the times at that time,but also create a special memory in line with the current historical conditions.No matter how time and space change,this memory will always become an important carrier to awaken the brilliance and brilliance at that time.As the largest newspaper in China,People’s Daily has strong news production skills,excellent interviews and reporting ability,enable it to stand out from many media covering major themes.Party building has always been a topic of great concern in the academia and the industry.In addition to the realization of the centenary of the founding of the Party,the People’s Daily is the focus of the media and public attention at home and abroad.The formation of collective memory is closely related to media reports,and its construction and communication have a positive role in promoting social development and public unity.The People’s Daily through reports can continuously deepen the audience of the century understanding and cognition,and in the process through information preferences,the secondary combination of reporting elements and all kinds of technology transformation awakening,construction and spread collective memory related to the building,the formation of the collective memory will not only affect the people at the time,and even form an intergenerational continuation,become the future party an important source of the construction of the collective memory.This paper reports the People’s Daily on Weibo,We Chat,Tik Tok,Kuaishou platform and mobile phone client,using the three-level theory of "high,medium and low" framework theory proposed by Zang Guoren scholars,and discusses the formation process and empirical significance of collective memory through content analysis method and text analysis method.The study found that the People’s Daily reports from the history of the longitudinal dimension of the new media platform,horizontal dimension space,and from the three levels of stimulate emotional resonance aroused and construct the "achievement","review" emotional collective memory,through the study of the second order of the communication effect of data clustering analysis,it is concluded that the People’s Daily reported the good communication effect,Has caused the wide attention of the audience.From this point of view,it summarizes the positive role that the collective memory constructed by the report on the centenary of the founding of the Party plays in the spread of national identity and mainstream values,and provides theoretical supplement for the framework categories of new media reports.