| Collective memory is the product of external forces such as history,culture and politics.At the same time,its construction,transmission and preservation are also affected by different factors.The construction dimension of collective memory not only includes the reconstruction of the past from the perspective of the present,but also the current events and topics of common concern can become the construction content of collective memory.In contemporary society,the context of the Internet has greatly changed the scope,means and influence of the media,and the media has increasingly become an important force in the construction of collective memory.Since the end of2019,the outbreak of COVID-19 has been a major public health emergency with the fastest transmission rate,the widest range of infection and the greatest difficulty in prevention and control since the founding of the People's Republic of China.It has left a painful memory of sacrifice and loss.But it is also an opportunity for the government to work with the people of the country to build a pandemic prevention system and shape the collective memory of major events.In the face of this event,it is a question worth discussing that how mainstream media can effectively find the right tone,construct people's collective memory of the COVID-19 in the report,and preserve important historical materials for the future.Based on CCTV news official weibo on January 20,2020 solstice released on April8,all the stories about the outbreak of COVID-19 as sample,using text analysis and case study method of thinking,the CCTV news official weibo during epidemic outbreak of COVID-19 of the construction of collective memory content has carried on the exploration,and summarizes its functional meaning.The introduction part mainly introduces the origin of this research,the purpose and significance of the research,the problems and methods,and the innovation,and sorts out the relevant theoretical literature at home and abroad.The first chapter of the main body summarizes the media presentation of the COVID-19 by the official microblog of CCTV News,and analyzes its reporting form and content characteristics.Chapter 2 and Chapter 3 specifically explain what kind of COVID-19' collective memory is constructed by CCTV official microblog,how to display the memory theme represented by media,and deeply analyze the content and meaning of the collective memory constructed by this media from the perspective of "war" and "people".The fourth chapter starts from the functional paradigm of collective memory and makes a concrete analysis of the significance and effect of collective memory on the present and the future.The conclusion part combs the general idea of the article,and summarizes the conclusion of the study,and points out the shortcomings.The article holds that when constructing the collective memory of COVID-19,the official microblog of CCTV News,which represents the mainstream discourse,represents its content as a "people's war",and uses familiar words and defamiliarization interpretation to construct people's memory.The memory of the theme of "war" mainly makes use of the discourse of competition,representing the event as a particular battle against the COVID-19;As the clue of collective memory," people" runs through the whole story — " people" has the triple identity of the subject,receiver and recorder of the memory content.The construction of collective memory with "people's war" as the theme plays a positive role in the activation of collective identity,the mobilization and cohesion of the collective and the achievement of collective identity. |
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