The Construction Of Collective Memory In The Network Era By Integrated Media

2019 is an important year for the 70 th anniversary of the founding of the People's Republic of China.At this time,the media's reshaping of collective memory will help Chinese people re-establish a deeper sense of community identity and promote national unity and development.At the same time,with the continuous development of network technology,media communication mode from a single media transformation,in the direction of the financial media report content and great changes have taken place in the report way,therefore,the research related to the People's Daily reported mechanism,can theoretically rich media under the background of financial media to construct the theoretical framework of collective memory of important historical events,in practice can be for the future of the media how to use the media to provide a reference for construction of collective memory and reference significance.This paper takes the reports related to the "70th anniversary of the founding of the People's Republic" in the platforms of People's Daily,People's Daily Online,People's Daily Microblog and People's Daily We Chat as the research object,and uses the methods of text analysis and content analysis to explore the characteristics and shortcomings of the construction of collective memory by integrating media in the network era.The research finds that,first of all,People's Daily has the characteristics of the construction of integrated media about the "70th anniversary of the founding of New China".First,in terms of the construction content,it is good at using relevant symbols and allowing Chinese people to construct their identity through specific symbols.At the same time,it pays attention to the construction of active memory and uses ritual communication to continue collective memory.Second,in the form of construction,establish a media matrix,and adept at producing different reports according to the communication characteristics of different platforms.At the same time,it pays attention to form innovation,uses multiple forms of expression to spread news reports,and enriches the forms of expression.Then summed up the "People's Daily" on the collective memory of the lack of media coverage.First,the content is identical and repeated,and the user is tired of reading.Second,information is scattered and disorderly,and public opinion is not easy to guide.Third,information flows in multiple ways,resulting in serious loss of content.Fourthly,the structure is complex and bloated,and the plates are unclear.Finally,the author compares and analyzes the differences between the two reports of People's Daily on "the 60 th anniversary of the founding of New China" and this time on "the 70 th anniversary of the founding of New China".First,the integration degree between platforms is deeper,and the independence between them is enhanced,and the style differentiation is more prominent.Second,the content of the report is richer and more accessible to the people,and the focus of the report has shifted from the achievement report to the activity report.Third,both focus on official sources,but the proportion of official sources is increasing.Fourth,the reduction of communication reports,good at using visual communication.At the same time,more attention is paid to commentary reports to guide the public opinion of netizens.On the whole,People's Daily took the initiative to establish a media matrix and used multiple platforms to construct the collective memory of Chinese people in the media coverage of the "70th anniversary of the founding of New China".All platforms cooperate with each other and are independent of each other,jointly completing the media construction of the collective memory of People's Daily in the "70th anniversary of the founding of New China".