Narration Of Network Museum And Construction Of Collective Memory Of Netizens

In order to commemorate the 40 th anniversary of China's reform and opening up,the new media center of people's daily opened the offline creative experience museum called time Museum in Sanlitun,Beijing on October 26,2018,and successively toured in the National Museum,Shanghai and Shenzhen.In the form of memory substantiation,it presents the classic scene of the changes of national clothing,food,housing and transportation in the past 40 years of reform and opening up,aiming to stimulate and awaken the national memory of the times.The official microblog of the people's Daily has set up "time Museum" topics for netizens to comment on.In a short period of time,more than 600 million views and more than 3 million comments have become a "phenomenon level" media activity,which is a communication phenomenon worthy of academic attention.This is a kind of public opinion interaction between the government and the people,and a large number of netizens' participation is a kind of collective behavior.Therefore,this study believes that habuah's collective memory theory is a theoretical perspective that can be explained.In order to reveal the profound communication logic behind this phenomenon,this study adopts the research methods of participatory observation,big data analysis,narrative analysis,text analysis and in-depth interview Methods to explore how the official narrative of time Museum representatives created,stored and presented the collective memory of40 years of reform and opening up,how the folk narrative of Internet users representatives recognized and wrote the collective memory of 40 years of reform and opening up,and whether there are differences between the two narrative structures?Through the research,it is found that the narrative of time museum is mainly from three aspects.From the perspective of museum architecture,it is a museum space created by the authoritative party media to serve for political propaganda;from the perspective of exhibition narrative,the symbolic significance embodied in it lies in the shaping of economic,political,cultural and social changes in the past 40 years of reform and opening up.It presents the narrative structure of the past and the present.In addition,the exhibition level also reflects the integration of multiplecommunication dimensions and the transformation of exhibits from functionality to recall.From the perspective of people Museum interaction,there are resonance among visitors,curators and sponsors,as well as power struggle.The official microblog of the people's daily re engraved the core content of offline time Museum by using live broadcast,pictures,short videos and text topics,which played a role in stimulating and awakening the collective memory of netizens.The good communication effect is closely related to the technical logic of the Internet,the browsing habits of netizens in the era of reading pictures and the star effect.On the one hand,the collective memory of netizens echoes the narrative structure of Museum "past present",on the other hand,it shows group identity,national identity,urban identity and even national identity,and netizens also form "want to go back..." The main memory sentence pattern of "people + things + scenes + behaviors +emotions" and the micro narrative mode of "people + things + scenes + behaviors +emotions" also form the main memory discourse of childhood without worries,spring without regrets,struggle and policy changing fate.In addition,there are differences between the official narration and the folk narration,which are mainly manifested in the weakening of the dimension of "opening up" in the reform and opening up,the shaping of politicians' image and the loss of the significance of the humanistic quality,which are determined by the power struggle,use and satisfaction of the memory writing of netizens in the context of new media and the unconsciousness of the political collective.This study compares the official and folk narrative models,and provides support from theory to data for the government agenda setting,which has academic value and practical connotation.