Research On The Development Strategy Of A Management Software Company

Under the background of Internet,the development of information technology industry is booming,and software industry is an important support of information technology industry.However,China's market demand for software products has become saturated.At present,the development of software industry must cater to the business model of information society,optimize the development strategy of software companies,and enhance the competitiveness of enterprises.With the rapid development of China's economy,the rapid change of the new generation of information technology,the promotion of national preferential policies and industrial transformation and upgrading,more and more Chinese enterprises have realized the importance and necessity of information management.The small and medium-sized enterprises that have not implemented information technology have to build information management systems,while some of the large and medium-sized enterprises that have already realized information technology have to rearrange,Some want to upgrade the original information system,and the market demand for management software is strong.At the same time,the M & a boom in the management software industry is emerging,and foreign management software manufacturers such as SAP and info gradually penetrate the management software market of small and medium-sized enterprises through acquisition,alliance and other ways.Domestic mature manufacturers,such as UFIDA,Kingdee and Inspur,have also joined the M & a tide.The division and encroachment of these large enterprises on the management software market has brought threats and challenges to the survival and development of small service providers.Facing the opportunities brought by the rapid development of the market and the increasingly fierce competition in the industry,how can a management software company,as a management software agent,rely on its own resources and market opportunities to develop at the same time,avoid the threat brought by the external environment,and the impact of problems in the internal service system stand out in the fierce market competition? This is a question worthy of study It is urgent to find appropriate theoretical and practical guidance to provide new perspectives and ideas for its development.Based on the summary of literature and related materials,this paper uses strategic analysis tools to study under the guidance of enterprise strategy theory,CMM maturity model and value evolution theory.Firstly,this paper studies and analyzes the current situation and problems of a management software company with the theory of enterprise strategy.Secondly,it analyzes the external environment of a management software company with pest tool,summarizes the market opportunities and future development direction of management industry.Thirdly,it analyzes the advantages and disadvantages of a management software company with five force model and evaluates it with internal and external factor matrix,Finally,combining with the vision and mission of a management software company,this paper constructs the value creation and development evolution process system of a management software company's process from the perspective of information flow,explores and puts forward the development strategy suitable for the company by using the SWOT model,and formulates the corresponding strategic implementation plan and guarantee system to ensure the realization of the development strategic goal Now.We will further accumulate competitive advantages and achieve long-term development.At the same time,I hope that through the research of this paper,we can provide some reference for the survival and development strategy choice of software companies in China.In this paper,we find that there are some problems in the development of a management software company,such as the small number of agent products,imperfect product line,low customer stickiness,strong personnel mobility,etc.in order to solve the dilemma faced by a management software company.Based on the theory of value evolution and the theory of enterprise strategic management,this paper puts forward different development strategies adopted in the basic value stage,extended value stage and extended value stage.At the same time,it hopes to provide certain reference and reference for the survival and development strategy selection of software companies in China through the Research of this paper.