Research Of Development Strategy Of Heilongjiang Meep Software Company

Heilongjiang MP software information co.,ltd.is a software development company focusing on information solutions for the pharmaceutical circulation industry,mainly providing efficient information solutions and management services for the pharmaceutical supply chain.At present,the number of domestic developers engaged in medical information solutions is relatively small,and the industry is still in the emerging stage of development.The market environment is becoming increasingly complex and changeable,and the industry competition is getting stronger.How to realize the rapid growth of MP company,improve the profitability of the enterprise and enhance the market competitiveness is the primary problem that the managers of MP software company need to focus on at present.Paper first from the internal micro environment and the external macro environment two dimensions analysis of MP company development,development situation and the internal micro environment mainly for MP company technology research and development ability,human resources and social resources and so on carries on the summary,external main basic situation analysis of the current medicine circulation in the software industry,and analyze the MP company specific competitive environment.Finally,PEST is used to summarize the data and environment closely related to the development of MP company in the overall macro environment of the development of MP company.Through the macro and micro environment analysis,the main problems in the management of MP company are summarized.In terms of product development,MP does not dig deep into the market demand and its existing product system is not rich enough.In terms of marketing,MP company has slow channel construction and single promotion strategy.In terms of brand promotion,the existing brand publicity is weak and the public image is not established.In terms of human resource management,the internal training mechanism of MP company is not sound,and the external recruitment mode is not scientific.On this basis,the paper plans the strategic vision of MP company,which is "rich in products,prominent in brand,leading in scale",and sets the short,medium and long-term development goals of the company,and implements the centralized growth strategy and differentiated competition strategy of MP company from four aspects of technological innovation,marketing,brand building and human resources.Finally,the thesis to MP the implementation of the strategy of the company as the background,from the improvement of the internal management mechanism to ensure the smooth implementation of the strategic planning to the organizational level mainly to enhance employee performance incentives and department management function,the financial aspect should strengthen MP company financing ability,and make the use of various funds supervision company,focus on developing company culture of innovation in terms of corporate culture,at the same time,pay attention to credit enterprise qualification maintenance.