Research On The Differentiation Strategy Of C Media Company In The Film And Television Market

At present,we have entered the era of new media,and the whole media industry has been developing towards industrialization.In the new environment,media convergence,Internet thinking and other concepts have been widely infiltrated and applied in the media industry.Looking back to its history,we can find that there is no relationship of substitution between media forms,but more of mutual influence and compatibility.In traditional media,the emergence of radio and television does not replace newspapers,but affects each other.The visualization of newspaper news works and the deepness of TV news works are the results of absorbing each other's advantages and influencing each other in the competition.After the emergence of the Internet,it did not replace the traditional media,but compatible with the traditional media.Text,picture,audio and video can be compatible in the web page.In addition,it also adds features such as large capacity,quick release and interaction.After the emergence of smart phones,the use of mobile Internet technology,not only compatible with the aforementioned media forms,but also increased the portability and mobility features,becoming the super media with the largest number of users.In line with the great changes of the times brought about by this information technology,the media industry gradually integrates outward from the early fission,in order to build a media group that can accommodate a variety of media forms to meet the needs of the times.For example,the integration of newspaper group and radio and Television Group has integrated their media,including newspaper,radio,television,network,mobile newspaper,mobile news app and other forms,becoming a super group with complete functions,wide coverage and enhanced influence.It can be seen that in the new media era,the development of the media industry has both opportunities and challenges.C media company was founded in 1999,the company "Internet +" as a gene,fully explore the contemporary value of Chinese excellent traditional culture,and comprehensively use modern multicultural art forms such as TV dramas,movies,animation,games,stage art,etc.,to showcase and vividly spread the Chinese story and the value of the times to the world,and have many members,such as film,animation,games,brokers and so on.The company's large pan entertainment media group.As a professional production organization focusing on film and television,C media has a core team of creativity and cohesion.From the planning and creation in the early stage of the project to the production and distribution in the later stage,as well as the value-added extension business of the product itself,it has built a set of mature operation mechanism related to the future development of the enterprise.At present,C media has become a collection of film and television plays,animation production and distribution As a large-scale media organization,it has established the development direction with the international market as the goal,cooperated with all parties at home and abroad,and constantly created fine works with both artistic and commercial features.Firstly,this paper takes the problems existing in the current development situation of C media company as the starting point to find out the research direction and theme;then,it uses the relevant theories and tools of strategic management to analyze the strategic environment of C media company,find out the external opportunities and threats facing the company at present and the advantages anddisadvantages of internal management of the company,and use SWOT analysis method to build Establish matrix analysis;secondly,establish QSPM matrix for the current development strategy of C media company,and conduct in-depth analysis to match the existing strategy with the internal and external key factors of the company,and formulate and select the competitive strategy matching the current environmental situation and its own situation of the company;secondly,put forward the strategy and guarantee measures for the implementation of the enterprise competitive strategy;Finally,the conclusion of the study is drawn,and the deficiency of the study and the prospect for the future are put forward.