| A review of the world economic development,shows that 5G technologies such as digitization,cloud services,online finance are quietly affecting every "cell" in people’s daily life,the era of all things interconnected has arrived,the informationization level has become a measure of a national modernization level and an important indicator of social development level.Since China’s reform and opening up,China’s economy has been taking off.With the deep integration of information technology into industrialization,it not only promoted the development of social economy,but raised new requirements for the party’s construction in the new period.Work should carried out skillfully by means of internet technology and informationization,which was mentioned more than once at National Conference on organization Work for 2018,Planning on informationization Work for National Conference on Front for 2016-2020.As an important part of the strategy of network power,the informationization of party building has an epoch-making historical significance.Jiangxi LM Software R&D Service Co.,Ltd.was founded in 2015 with a registered capital of 30 million yuan.It is a domestic enterprise focusing on the R&D and service of the party building informationization system platform.The company has been committed to the use of big data technology to serve the grassroots party building work.In recent years,due to the influence of products,technology and external environment,the company is facing the problems of intensified market competition and single product.As the decision-maker of the company’s development,how to lead the sustainable development of the company and remain invincible in the fierce market competition is the primary problem to be considered.This paper,based on the theory of strategic management and on the basis of previous studies,reading a large amount of literature,using the PEST analysis model and the five forces analysis model,based on the macro development in the field of party building and informationization from the perspective of the internal and external environment of the enterprise has constructed SWOT analysis matrix,and planned and adjusted the development strategy of the enterprise.First at this stage,the company should choose SO overall growth strategy,focusing on the business level party building informationization,and actively promoting expansive market development strategy,and through the combination of focusing targets and advantageous strategy with characteristics,strengthen its main business,innovative business services,strengthen internal management,to build an " ecological circle of the party building" with party building informationization system platform as the core.A product system covering grassroots grid governance,convenience services,smart elderly care,smart government services and other fields will be formed to achieve diversified development.Second at the level of functional departments,the company pays attention to brand building and customer relationship management,so as to ensure the smooth operation of the company’s capital chain.At the same time,the company plans and reserves strategic talents,enhancing the ability of technological innovation to lay a solid foundation for the implementation of the overall strategy.In this paper,the development strategy of Jiangxi LM Software R&D Service Company should have four aspects of the implementation of the safeguarding measures.First,optimize the talent structure of the company,innovate the assessment mechanism in order to enhance the strategic execution ability of the enterprise;Second,attach importance to risk prevention and control,strengthen system construction to escort the development of the enterprise;Third,shape the corporate culture and enhance the centripetal force of the team;The fourth is to improve the financial system and improve operational efficiency to provide financial guarantee for the implementation of enterprise strategy. |
