Research On Innovation Development Strategy Of HY Software Company

With the development of the emerging information technologies such as the cloud computing,the big data and the artificial intelligence,and the industrial reform arising from the rapid development of the Internet industry,the emerging information technology has been penetrating into the traditional industries gradually in recent years,which has become the core strength of the traditional industrial reform.On the other hand,the software,as the soul of the emerging information technology,will definitely lead a new technological innovation and induce new industries,new business forms and new models with the guidance and support of various national policies.It is obvious that the software enterprise in China will become an important participant in this reform.The thesis chooses HY Software Company as its research object.As a traditional software enterprise located in the developed area of the domestic emerging information technology and the Internet industry,HY Software Company has experienced several transformations from an overseas product agent to a system integration service provider,and to an independent software developer during its 20-year development history.Such transformation period also marks the important development stages of the information technology enterprises in China.However,the enterprise is facing a fierce competition in the industry,a sluggish business growth,less distinct advantages in its product functions and less advanced technology as well as more competing goods in the industry,which makes the enterprise lose its core competence gradually.Therefore,it is urgent for the enterprise to reformulate a development strategy in order to break its development bottleneck.Besides,the author's research of the enterprise will be representative.The thesis can provide some references for newly established companies and traditional enterprises which need to be transformed urgently in the industry.Firstly,the author collects and learns about the innovative application scenarios of the emerging information technology and the methods for its innovative business models,as well as grasps the relevant theoretical knowledge about the enterprise development strategy by means of the literature review.Then,the author conducts the field survey to learn about the current development situation of HY Software Company deeply and the specific problems arising from its development process.The author adopts the standard theoretical analysis methods such as PESTEL analysis model,Michael Porter's Five Forces Model and the core competence analysis to analyze the enterprise's macroenvironment,industrial environment and competition environment firstly.Then,the author analyzes the enterprise's resources,the comprehensive capability and the core competence deeply.The author analyzes the internal and external environment of the enterprise deeply as well as its specific strategies by means of SWOT strategy analysis tool in order to work out the corresponding strategic matching and the feasibility analysis.Then,the author clarifies the comprehensively innovative differentiation strategy which HY Software Company needs to be implemented based on Porter's three basic strategic thoughts and Schumpeter's innovation theory.Finally,the author thinks HY Software Company needs to strengthen its resource input and enhance its strength in the security system such as the talents and the operation in order to implement the service-oriented business innovation,break through the innovation of the emerging information technology and establish a strong ecological system,which will definitely improve the enterprise's core competence.Meanwhile,the conclusion part of the thesis also describes the elements which the research fails to analyze comprehensively.Enterprises need to pay more attention to them in the course of the implementation,and adjust as well as optimize them in the face of special circumstances.