Research On The Development Strategy Of YF Software Company

Since the 21st century,with the wide application of information technology,information industry has become a powerful driving force for the development of national economy,and has been widely integrated with other sectors of the national economy.Especially after 2014,with the maturity of cloud computing,big data,Internet of Things and AI artificial intelligence,the production,management and marketing modes of traditional industries have undergone profound changes,and the demand for enterprise-level information services and products has further increased.For software companies,especially small and medium-sized start-up software enterprises,how to face the competition of large-scale software enterprises with deep technical strength,advanced management means and perfect marketing institutions is the key issue.Entrepreneurial software enterprises need to formulate a clear development strategy to face challenges,develop products,win customers and seek development,which has become the most important basis for the survival and development of today’s entrepreneurial software enterprises.Based on the theory of enterprise development strategy management characterized by integrity,long-term,basic and strategic nature,this paper analyses the current operating situation of YF Software Company,evaluates the industry level,macroenvironment and external environment factors of the enterprise,analyses the internal resources and capabilities of YF Software Company,identifies the threats and opportunities of the external environment of the enterprise,and formulates the enterprise of YF Software Company.Short-term,medium-term and long-term development strategies guide the development direction of enterprises in different stages from survival,development to maturity,and gradually form the core competitiveness of the company.Through positioning the company’s mission,defining strategic objectives,establishing strategic implementation and control measures,ultimately achieving the company’s strategic objectives and forming the sustainable development of the enterprise.Based on the business development practice of YF Software Company,this paper probes into the whole process of strategic management of YF Software Company as an entrepreneurship management software company,combines strategic management theory with company management practice,and provides ideas and methods for strategic management of entrepreneurship software company.