Research On Domestic Video Blog Content Production Based On Tik Tok

In recent years,with the incessant development and progress of the Internet technology,the network environment is constantly updated.After experiencing the era of text and graphics,we are now in the high-speed development stage of the video era.In line with the needs of the new generation of young Internet users for personalized self-expression,VLOG(video blog),which records personal life from the creator's first person perspective,has been quietly popular in China since 2017,and officially entered the development stage in 2019,with a user scale of 249 million.Tik Tok,as a typical platform in the field of short video in China,aims at developing the VLOG market in order to make a new development breakthrough in the context of the increasingly stable market pattern and content ecology of short video.In April 2019,in order to win the VLOG competition,Tik Tok launched the VLOG one billion traffic support plan,which has greatly promoted the development of VLOG content production.This paper makes use of literature research and case analysis,introduces the background of network virtualization communication environment and the transformation of social needs of empty nest youth,the development of VLOG in China and the characteristics and advantages of Tik Tok VLOG.The video blog content types are divided into comprehensive and vertical class,which the author chooses typical cases to elaborate.This paper analyzes the content characteristics of Tik Tok VLOG from the aspects of symbolic elements,narrative mode,rhythm and theme.Combining with the concept of labor process put forward by Marx,the labor process under the condition of consumption culture can be interpreted as the process of content production.VLOG is one of the content forms in the context of consumer culture,therefore,the content production process of Tik Tok VLOG can be understood as the process that the content production subject uses the production materials to produce the use value through purposeful and meaningful activities.When analyzing the process of content production,the author sorts out the characteristics of head creators,audience converters and marketing participants,and combines the characteristics of UGC,PUGC and MCN content production mode to analyze the situation of production materials.Finally,the author uses the theory of creative communication and incentive mechanism to introduce how to realize the use value of VLOG through content marketing.The development of VLOG on Tik Tok platform is still in the preliminary exploration stage,and there are still some difficulties in achieving continuous reproduction of works.The author analyzes the link of "exchange-distribution-consumption" in the reproduction process.Due to the monopoly of head power,the originality and poor quality of the works,it is difficult to exchange the VLOG works because of the inability to meet the needs of the audience.Uneven distribution of resources and tools in the process of distribution leads to a large gap in production technology and resistance to distribution.The change of Tik Tok sinking market and the immature business model make the consumption process difficult.Aiming at the corresponding problems existing at the present stage,the optimization strategy of Tik Tok VLOG content production is proposed from four aspects: creating high-quality content production,strictly reviewing and distributing detailed content promotion,"platform + content" driving content marketing realization,and stimulating the linkage effect of overseas version of Tik Tok.