| In recent years,with the continuous development and progress of the Internet,the network environment has been constantly updated.After experiencing the earliest era of text and the later era of graphics,now we have entered the era of video.Short videos that meet the current fragmented content consumption habits have ushered in an explosive period.Video blogs(Vlogs)combine the advantage of Internet communication of short video and traditional blogs’ personalized content trends.Video blogs are rapidly emerging in the short video boom.This study combs and analyzes the text generation of the Vlog and the viewer’s perception,and explores the viewer’s pleasure production through the visual language presented in the Vlog.The introduction mainly combs the research background,research significance,research status,research methods,related theoretical research and literature,which lays the foundation for the next research on Vlog viewer pleasure production.This paper is divided into five chapters.The first chapter starts from the rise,development,and text of Vlog.It introduces the phenomenon that Vlog has been a new form of pleasure.The text of Vlog lays the foundation for the trigger of audience pleasure.A new epidemic appears bound to make the audience produce pleasure.It provides insight into Vlog as a way to produce pleasure,the key is not its text content,but the audience’s access from the text.The second to fifth chapters start with the audience’s reception of the Vlog text,and analyze the audience’s pleasure of peep,leisure,interaction,and pleasure;The peeping pleasure originates from the reasonable and comfortable "peeping situation" created by Vlog.In the Vlog space,the audience has a peeping trust and freshness by peeking at the Vlog creator’s backstage performance in the foreground;Leisure pleasure is the alternative satisfaction that viewers get from the active leisure experience of Vlog creators during negative leisure actions;The pleasure of interaction comes from the closer gratification that viewers build by watching Vlog and interaction with Vlog creators.Based on the theory of pseudo-drama,the Vlog creators remove the role of social roles in the video presentation and establish a closer relationship with the real life;The pleasure of identity is a pleasant experience based on the empathy of viewers and Vlog creators in terms of identity,concepts,interest,etc.This identity comes from the form of Vlog itself,as well as the content presented by Vlog.Based on a large number of forays into Vlog text content,this paper uses the thinking of text analysis and case analysis to analyze the relations hip between Vlog’s text production,creator,audience and pleasure production from the micro level.Through the Vlog guidance,the pleasure of the audience is a feedback to the real lifestyle. |
