Research On The Content Production Strategy Of "Lang Reader"

"Long Reader" as one of the most successful variety shows in China in recent years,with both literary and entertaining program content,it has gained wide attention and a high reputation in the audience.An in-depth exploration of the content production of "Long Reader" can find a solution to the problems existing in the content innovation of variety shows in China.This article sorts out the types of existing variety shows in China,briefly analyzes and introduces different types of variety shows,and summarizes the cultural variety shows among them,clarifying the development status and characteristics of cultural variety shows.As a cultural variety show in recent years,it has attracted widespread attention and led a wave of cultural variety shows.Therefore,this article takes "Long Reader" as the research object.The content analysis method is used to analyze the content of "Long Reader" in detail according to the characters,themes,scenes and atmosphere.The name of "Long Reader" is based on the traditional excellent culture as the content production mode.From the analysis of the model and elements,it is concluded that "Long Reader" has valuable advantages in the selection of program characters and the use of scenes,but there are still limitations in the presentation of literary works,emotional expression and theme selection.The program-level and industry-level improvement strategies such as the reasonable mix of program elements,emphasis on entertainment functions,and leading social values were introduced.