Research On Mango TV Content Production

The transformation of new media in the domestic radio and television department is at a crucial stage.The network-made content,including self-made online dramas and variety shows,is increasingly based on a strong star lineup,big investment,and refinement.This phenomenon has become a network-made original.The new normal of program development.Therefore,it is undoubtedly of practical significance to carry out TV media video content production research on Mango TV.The tightening of the policy environment,the change of the audience environment and the emergence of emerging technologies are the main external driving forces for the development of mango TV content production.Profitability needs,content operations and institutional reforms are the endogenous drivers for the development of Mango TV content production.There are three main types of content production of Mango TV,namely Mango TV,Hunan Satellite TV and copyright producers.Producer system and studio system are the organizational forms of mango TV content production.The producer system has cultivated a large number of excellent content producers for the early Mango TV,and laid the core competitiveness of “content is king”.With the changes in the market situation,the studio system that conforms to the future production ecology should be born.Mango TV's content production methods mainly include platform self-made and relying on satellite resources to produce two categories.The original IP self-made,"N comprehensive generation" program derivative production is the main way of platform self-made;"Taiwan transfer network" and TV self-made is the main way to rely on the production of satellite resources.Mango TV's content production process covers content development,pre-production,quality supervision and other aspects.At present,Mango TV's content production has some problems to be solved,such as the loss of head content production talents,increased industry competition;insufficient team innovation,program production falls into the cliché;has not yet established a clear and perfect cooperation model with the parent station,network turntable The attempt to taste was not smooth;the purchase of copyright under the pressure of listing and listing was in a weak position;the tightening policy of the State Administration of Radio,Film and Television aimed at restricting the momentum of entertainment programs was continuously introduced,which limited the production of content to a certain extent.The basic strategy for solving problems is tooptimize the incentive mechanism;the second is to develop the motivation of the studio;the third is to realize the layout of the whole media industry;the fourth is to develop the IP industry chain in depth;the fifth is to build a first-class emerging medium,adhere to the main position,and carry forward the main theme.