An Innovative Study Of Vlog Journalism Practice

As a kind of short video,VLOG has gradually become popular in China's major video websites in 2018,and has become a new way for many video transmission creators to choose to record and share their lives and spread information.Under the trend of VLOG short video,CCTV and other mainstream media also integrate news and short video,and carry out a lot of content and form innovation.This change in communication mode makes the serious discourse mode in news reports become warm and down-to-earth,which is favored by the young people.At the same time,some scholars and journalists attach great importance to the shortcomings of VLOG journalism in practice and study them in depth.This paper mainly uses literature analysis method and case analysis method,takes the current mainstream media's VLOG news practice as the research object,summarizes its development and characteristics,analyzes the types,innovative production and innovative transmission characteristics of VLOG news,discusses the limitations of VLOG news practice,and puts forward thinking suggestions.The practice of VLOG news has the characteristics of foreground background scene,popularizing interactive mechanism,younger audience group and diversified communication channels.It has tried in current political topics,hot spot tracking,social and people's livelihood,and general knowledge news,and gained high attention.The innovation of VLOG News in production is reflected in the features of news conception close to life,news shooting with advanced texture,and news editing with strong attraction.The main body of VLOG news is diversified,the content is in daily life,the channel is matrix,the audience is young,and has a strong influence.However,there are many problems in the content quality,communication coverage,talent and platform guarantee of VLOG news practice.It is necessary to improve the content and production,and pay attention to the supply of high-quality news information and post-editing and packaging.Adhere to user-centered,innovative production of popular content.