Production And Consumption Of Star Vlog From The Perspective Of Landscape Theory

Vlog is a video blog.It rose from You Tube,the largest foreign video website in 2012.It is a video log that records personal life in video form,completes shooting,editing and soundtrack alone.Vlog,a newly emerging short video format,quickly blew hot air in China,attracting the attention and application of official media,celebrity influencers and ordinary amateurs,and became another high hope after the "short year of short videos" in 2017.Stars exist as a social symbol system in the general public's ideal.They have played an important role in the Vlog trend.Stars such as Ouyang Nana have brought a high level of popularity to the new thing Vlog and have become an important aid for the development of Vlog.Push power.The celebrities posted their own personal Vlogs on the Internet platform,showing behind-the-scenes scenes of daily life,which not only brought huge traffic effects,but also spawned a large number of online "spectators",forming a star Vlog landscape worth exploring.This article takes celebrity Vlogs as research objects,explores the generation and consumption of celebrity Vlogs based on the perspective of landscape theory,analyzes its generation mechanism,explores consumer behavior,and proposes cracking realistic strategies for alienation in landscape society.This article first explores the social context produced by celebrity Vlog,and analyzes it from the transition of China into the consumer society,the formation of the Internet cultural field,the empowerment of the media,and the platform drive.On this basis,the production mechanism,content characteristics and production methods of celebrity Vlog are discussed in depth to explore the generation mechanism of celebrity Vlog.Further analyzing the consumption behavior of the star Vlog landscape,basically the audience is gradually obtaining psychological satisfaction from the emotional landscape consumption of the star Vlog under the premise of visual satisfaction,and finally realizesidentity from the two dimensionsof self and group.At present,the development of star Vlog is stable and has been widely accepted by domestic netizens.However,the phenomenon of alienation that can not be ignored has also appeared in the process of production and consumption.This article reviews this issue critically,and aims at the three aspects of star,audience and platform.A strategy of cracking alienation is proposed.The thesis cuts into the three dimensions of star Vlog's manufacturing context,generation mechanism,and landscape consumption,and considers the current problems and future development of star Vlog in landscape society.