Research On The Diversification Of Subjects In Media Content Production

In the era of digital,the pattern of media content production has undergone profound changes.The media technology revolution from the digital domain to the intelligent domain continues to promote the evolution of the media ecology.Individuals and machines are activated in the context of technology empowerment,in which progress the entities in media content production has diversified.From the overall pattern of media content production to micro-practice,it shows the multi-symbiosis of professional production power,users and intelligent machines.The profound adjustment of the media pattern has made content production no longer dominated by a certain type of media or content producers,presenting the trend of “multiple giants coexistence ”.In the view of a certain kind of media,it is impossible to glimpse the whole picture of the media industry and the content ecology.In the new period,closely studying the three major production entities is conducive to clarifying the changes in media production through the complexity and diversity of content production and communication,as well as comprehensively and deeply examining the entire Internet content ecology.At the same time,different to the discourse paradigm of “Internet content governance mechanism”,this paper mainly focuses on the interaction of multi-entities in cyberspace.Reflecting on the multiple-entities,it will be more initiative and practical.This paper mainly studies the diversification of entities in media content production in the digital era through five parts.The first part is the introduction,introducing the research background and origin,research ideas and methods,literature review and so on.The second part first explains the media technology revolution from digital domain to intelligent domain,and analyzes how individuals and machines are activated in the context of technology empowerment,thus promoting the diversification of media content production subjects.The third part analyzes the multiple production subjects in the era of digital and artificial intelligence and how they reshape the system and process of media content production,redefine media production,then summarizes a series of new content production models.The fourth part mainly discusses a series of problems and challengesbrought by the diversification of subjects to the production of media content.The three main aspects includes the imbalance of media content,public value anomie and ethical dilemma,risks in legal and social domains.Finally,focusing on the interaction of multi-actors in cyberspace,the fifth part maintains that it is necessary to innovate the concept and practice of traditional media production and then presents a reflection and a practical paradigm for producing healthy,orderly and making more high-quality output.