A Study On Efficiency And Potential Of China's Publications Export Under The Background Of "The Belt And Road"

China's economy developed at an unprecedented speed during the past 40 years.With low production costs and a variety of preferential policies,early China has established its foothold on the international stage.Chinese enterprises have also actively joined the global value chain system.As one of the "three carriages" of economic growth,export plays an important role."The Belt and Road" is an important strategy of China to seek economic growth.It is also an important strategy for China to lead a new round of opening and cooperation at various levels like politics,economy and culture.And every country has shifted from building economic discourse power,political discourse power to building cultural discourse power.Publication is the main form of cultural communication.How to better make it "go out" is also one of the important contents of " The Belt and Road " in cultural construction.And what is the export potential of Chinese publications to the partner countries of " The Belt and Road " ? Which country has more efficient export? What are the barriers affecting the efficiency and potential of publications exports? This paper will focus on these above series of problems.This paper introduces the background of research,reviews and summarizes the research results of scholars on this problem,then carries out data analysis and comparative analysis on the export status of publications under the background of "The Belt and Road",and discusses the mechanism of influencing this data.In the end,this paper takes 65 countries along the "The Belt and Road" along the way from 2008 to2017 as research samples,collects and analyzes the basic data,selected 58 countries and constructed a random frontier gravity model for empirical study.This paper also compares the efficiency and potential value of China's publications export to the countries along the "The Belt and Road".It is found that the export of publications along the "The Belt and Road" is mainly affected by the cultural factors,economic factors,demographic factors,political factors,geographical factors.Among them,the level of national economic development plays a driving role;due to the continuous improvement of infrastructure,the influence of distance on the export of publications in China is further reduced;however,due to the large scale of China's population,China's pull of trade is far greater than that of othercountries,which also reflects that the era of China's population dividend has faded.In the countries along the "one belt and road",China has high level of cooperative relationship with15 trade partners.Among these countries,there are quite different efficiency levels among these countries and conspicuous imbalance of export regional cooperation.The higher the efficiency is,the smaller the export potential and growth space of publications are.On the contrary,the lower the efficiency is,the higher the potential and growth space of publications are.