| Industry alliance has been an important way to mobilize all resources and solve problems efficiently.In the era of mobile information,readers' demand for convenience and diversity of resources is becoming more and more prominent.Mobile reading promotion alliance is helpful for library to strengthen reading promotion and overcome the problem of reading promotion.On the basis of relevant research at home and abroad,this paper discusses the relevant theoretical basis of the mobile reading promotion alliance of university libraries,defines the connotation of the mobile reading promotion alliance of university libraries,analyzes the characteristics of the mobile reading promotion alliance of university libraries,and explains the necessity and feasibility of constructing the mobile reading promotion alliance of university libraries.Through the detailed analysis of the running mechanism and running rules of the university library mobile reading promotion alliance,and then the overall analysis and stage analysis of the operation process of the alliance,the potential risks in the operation process of the alliance are analyzed;finally,the above potential risks are analyzed from the alliance construction and alliance operation two The paper puts forward the optimization strategy of the mobile reading promotion alliance of university library,which provides the relevant basis for the construction and smooth operation of the mobile reading promotion alliance of university library. |
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