Research On AI And Promotion Of Digital Reading Of University Libraries

Under the background of the current information age,artificial intelligence is developing rapidly.If university libraries want to enrich the service content and promote the development of digital reading promotion,they must apply new ideas and concepts empowered by AI,relying on big data,cloud computing,Emerging science and technology such as AI intelligence.The popularization and development of AI intelligence has brought good opportunities for the digital innovation and practice of academic libraries.Many academic libraries have also carried out effective exploration and practice.AI intelligence has been applied in the field of academic library products.field.Digital reading promotion activities are not only a major policy measure for the participation of the whole people,but also one of the core tasks of the development of university libraries.The better application of AI technology in the promotion of digital reading in university libraries can improve the pertinence and accuracy of digital reading promotion,thereby improving the efficiency of digital reading promotion.The author adopts literature research method,network research method,questionnaire research method,and case analysis method,taking 42 "double first-class" university libraries as examples to study the status quo of digital reading promotion of university libraries,and propose corresponding optimization countermeasures for existing problems,To provide reference value for AI-enabled academic library digital reading promotion related research.Chapter 1 is the introduction.First of all,it is sorted out from two perspectives:the background of the research and the significance of the topic.Then,based on the research themes related to the promotion of digital reading in university libraries empowered by AI,the status quo of related research at home and abroad is sorted out and analyzed.And then clearly clarified the main content of the article research,research methods,as well as the main difficulties and innovations of the research.Chapter 2 explains related concepts and theoretical basis.Including the theory of artificial intelligence technology,the definition of digital reading,the related concepts of digital reading promotion in university libraries,and the necessity and feasibility of AI empowering digital reading promotion in university libraries.Chapter 3 investigates and analyzes the current situation of digital reading promotion in 42 "double first-class" university libraries empowered by AI.First,the Internet research method and questionnaire survey method are used to investigate the current situation of digital reading promotion in 42 "double first-class" college libraries empowered by AI.The survey content mainly includes digital reading promotion subjects,digital reading promotion content,digital reading promotion objects,and Ways to promote digital reading.Then,based on the actual case of the current application of AI technology in university libraries,it provides empirical support for AI-enabled digital reading promotion of university libraries.Chapter 4 analyzes the problems of AI-enabled digital reading promotion in college libraries,including the single promotion subject and weak promotion force;shallow promotion content and lack of in-depth information;unified promotion targets and fuzzy reader positioning;traditional promotion methods.Four aspects of poor reading performance.Chapter 5 combines the research results of Chapter 3 and the analysis of the problems in Chapter 4,and puts forward the optimization countermeasures for AI empowering the digital reading promotion of university libraries,including the promotion of multiple coordination of the main body,strengthening the promotion power;promoting the depth of the content and strengthening the individualization Recommendation;intelligent classification of promotion objects,accurate reader positioning;intelligent promotion channels,creating a new promotion model.Chapter 6 first briefly expounds the basic conclusions of the article's research,and then conducts in-depth thinking about some of the limitations of the current scientific research key areas,and finally gives an overall outlook on the future development of scientific research.