| In the era of nation-wide reading, university libraries play an important role in promoting readers’ reading consciousness and reading literacy, as schools’ service base for teaching and research. Reading promotion activities provides a way, which changes the traditional library service mode, through diversified reading promotion activities, expanding the library’s service content, promoting library’s awareness, reshaping the image of the library. This paper investigates the relationship between the library innovative service and reading promotion activities by methods of questionnaire survey and web survey, taking the readers’ demands as the breakthrough point and the reading promotion activities as the main point, to guide the promotion of nation-wide reading in Henan.The paper consists of five sections. The first part summarizes the research background and significance of this article. The second part is the present situation of Henan province university library reading promotion, researching from three aspects as the investigation, status overview, the problems existing in the reading activities. Using the questionnaire, the third part studies in two parts, including based on readers’ reading promotion activities demands and the present situation of library service under the new environment, then analyzing the results of the survey. The fourth part researches reading promotion activities of henan province university libraries’ service innovation, excavating in the technical, service concept, service environment, and qualities of librarians deeply, promoting the full use of libraries’ information resources, enhancing the level of library services comprehensively. |
