Research On Personalized Reading Promotion Model Of University Libraries In China

The use of appropriate promotion mode for reading promotion is the premise of university libraries to attract readers to participate in activities.This paper is based on the traditional college reading promotion model to introduces a new reading promotion model.Based on the needs of university readers,this paper draws a new type of reading promotion model through a number of practical research.According to the research topic of this paper,comparative literature,literature research method and network research method are used to review related literatures at home and abroad to understand the direction and situation of this research field.Tease out the reading promotion theory and the traditional reading promotion mode,summary of the shortcomings of the traditional model,and the new model is summarized.A detailed analysis of the construction and operation mechanism of the new model to achieve the operation of the new model.