Research On Ritual Construction Of Cultural Variety Show

As an important mass media,television has always affected the audience's cognition,values and other aspects.In recent years,in order to pursue economic benefits,the entertainment function of television media has been strengthened more and more,while the mouthpiece function has been gradually weakened.The TV program market is full of all kinds of fast-food cultural goods.They rely on exaggeration,curiosity and other means to attract the audience's attention,to meet the audience's sensory stimulation,but ignore the cultural connotation of the program itself.The mass media shows an increasingly obvious trend of consumerism.In 2017,General Secretary Xi Jinping proposed in the report of the Nineteenth National Congress that we should strengthen cultural self-confidence and promote the prosperity and prosperity of socialist culture.He pointed out that the socialist culture with Chinese characteristics originated from the excellent traditional Chinese culture bred by the Chinese nation's more than 5000 years of civilization history,melted into the revolutionary culture and advanced socialist culture created by the Party leading the people in revolution,construction and reform,and rooted in the great practice of socialism with Chinese characteristics.Cultural variety shows returned to the public vision,they take the excellent traditional spiritual culture of the Chinese nation as the main content,rely on the humanistic emotion permeated behind the culture,get rid of the shallow sensory entertainment,and directly attack the audience's inner demands.They are like a clear stream in the impetuous reality show market,so that the audience can get emotional nourishment and cultural infiltration.Cultural variety shows make the excellent traditional Chinese culture effectively inherited,which is of great significance for the improvement of popular culture and the construction of a good social atmosphere.In the past,cultural programs often gave people the impression that they were professional and knowledgeable,and were branded as elite culture,so the ratings have been low.In the past two years,in the cultural ecological environment of media diversification andcontent pan-entertainment,cultural variety shows such as Chinese Poetry Congress,The Reader and National Treasure have received such strong attention and praise,which is closely related to the ritualized elements of the programs and the ritualized communication of the television media.By creating a space with common experience,expectations and behavior,rituals establish a consistent belief system between different individuals.This plays an important role in the cohesion of the feelings and strength of ethnic groups and the establishment of national cultural community.Therefore,this paper takes the popular cultural variety show in recent years as the main research object,takes James Carrey's ritual view of communication theory,and Durkheim,Turner,Collins and other people's sociological ritual theory as the main theoretical basis,uses literature research,case studies and other methods to study the cultural variety show from the perspective of ritual view.Through the analysis of this kind of program in the new era context how to create ceremony space,create ceremony link,so as to construct the meaning and value of ceremony,realize the exchange and sharing of cultural feelings,will have a certain guiding significance for the creation and development of related TV programs in the future.This article will be divided into five chapters on the construction of cultural variety show ceremony to study.The first chapter discusses the concept of ritual and its characteristics.As early as in ancient times,ritual has entered human life,academic research on ritual has gone through several stages,and with the development and evolution of society,constantly expanding the research field of ritual.It is very inclusive.Then combed the concept of cultural variety shows and the development process.Since 2017,cultural variety shows have entered a period of rapid development,therefore,it is of great significance to study it.Finally,this paper explores the relationship between the cultural variety show and the ceremony.Under the relevant theories of scholars on ritual communication,it is concluded that the media itself is a ceremony of cultural sharing,and cultural variety shows have become an important force in the ceremony of television media.The second chapter analyzes the significance and value of cultural variety shows from a macro perspective.Firstly,the significance of ritual communication of cultural variety shows isanalyzed.The interaction between the two sides breaks the traditional concept that the audience has been in a passive position in the communication activities,and makes people realize that they also play an important role as the main body.On this basis,this paper explores how cultural variety shows construct the social and cultural significance of ceremonies.From the social level,cultural variety shows can promote the establishment of common beliefs,reshape the collective memory of the nation in the contemporary narrative context,and realize the sustainable development of society by promoting mainstream values.From the cultural level,cultural variety shows construct the national cultural memory,awaken the real culture and emotion of the audience,and enhance the cultural self-confidence and cultural identity of the public.The third chapter discusses the ritual construction of the cultural variety show from the structure.First of all,it analyzes the threshold transition stage in cultural variety shows.From the overall structure of cultural variety shows,as a product of modern media rituals,like other rituals,it will make people produce a transitional stage from secular world to sacred world.From the perspective of its internal structure,the transition of its links and processes will also have different meanings.They provide a threshold time and space for the program ceremony participants such as hosts,guests and audiences,and realize individual self-transcendence and sublimation in this transformation.Then it analyzes the taboos existing in the cultural variety shows.Taboos have branded all sacred things as inviolable.Through taboos,programs establish a recognized value system,and the ritual value of programs is generated in the specific taboos of communication time,space,rules and systems.Finally,the order of cultural variety shows is analyzed,which is the basic authority and solemnity of the ceremony,and also the institutional basis of ritual performance and belief worship.The fourth chapter from the specific content aspects,discusses the cultural variety show ceremony construction.Compared with the past,an important factor in the attractiveness or appreciation of cultural variety shows is that they inject ritual elements into the content.Therefore,on the cultural variety show audiovisual scenes,symbolic elements,ritualized language and ritualized performance four aspects,this chapter analysis how to use these ritualized means to build up the content of the program meaning.They are a major feature thatdistinguishes them from reality shows and other programs that show daily content,and it is precisely these ritualized elements that make the audiences' impressions and experiences different.The sacredness and dignity created by the ceremony make the audience participate in the ritual experience of the program with a more pious and immersive mood,which will inevitably enhance the cultural identity of the audience and help to establish common beliefs and values,and the program can not be widely recognized without their existence.Explore the cultural variety show in the ceremony of communication,structure,content and other aspects of the construction,the ultimate goal is to better apply it to the program,in order to provide better theoretical basis and practical guidance for the creation and development of cultural variety shows and related TV programs.Therefore,in the fifth chapter,from the perspective of ritual view,it makes a prospect for the creation and development of cultural variety shows,and draws the following conclusions: Today,under the influence of multi-culture,we should balance the elite culture and popular culture,so as to make the TV ecology develop well and steadily.Giving full play to the symbolic and ideographic function of ritual symbols can avoid the lack of meaning and virtualization of symbols in the consumer era;In addition,as a particularly important part of the ritual communication,interaction inspires us to pay attention to give full play to the main strength of the audience.Through the two-way exchange of information,improve the audience's participation.Only in this way can the program keep its vitality forever;Finally,it is wise to make full use of the advantages of ritual behavior over daily behavior in building common values,common beliefs and other aspects,to create a ritualized communication field,and to gather the emotional strength of the audience.How to make reasonable and appropriate use of these ritual elements is also the place where the program needs to reflect.