Research On The Development Strategy Of Cultural Variety Shows From The Perspective Of The Ritual View Of The Communication

In recent years,due to the guidance of policies and markets,cultural variety shows have sprung up,such as Chinese Poetry Conference,The Reader,National Treasure,The Wonderful Read and so on.These shows have obtained high ratings and good social feedback,but with the increasing number of programs,some problems have also appeared,which has affected the effectiveness of the communication.The ritual view of communication was proposed by James W.Carey.It regards the nature of communication as a symbolic symbolic interaction process,focusing on sharing beliefs and emphasizing that communication is ritual.It provides a new perspective and theoretical support for the production and innovation of cultural variety shows.This article is also based on this to carry out research.First of all,the first chapter of this article is to sort out and summarize the relevant literatures,and comb the academic achievements of other researchers to sort out the research status of cultural variety shows and the ritual view of communication.In the second chapter,this article gives an overview of the ritual view of communication and cultural variety shows,focusing on the connotation and characteristics of the ritual view of communication,as well as the concept,category and development status of cultural variety shows.Secondly,this article focuses on the dissemination characteristics of cultural variety shows from the perspective of the ritual view.Cultural variety shows and the ritual view of communication complement each other,forming different communication characteristics from other TV programs.Cultural variety shows mainly rely on traditional Chinese classic culture,with the mission of inheriting cultural missions,and highlight the symbolic meaning of Chinese culture.Cultural variety shows focus on emotion in their narrative methods,and are good at using stories to arouse people's emotional resonance.Cultural variety shows focus on the participation and interactivity of the audience,spreading cultural content through the creation of shared spaces,whether on-site or off-site.In the fourth chapter,this article points out the problems of cultural variety shows in communication.For example,some communicators of cultural variety shows currently lack democratic positions due to succumbing to business logic and amplifying entertainment attributes.In terms of content and form of communication,the homogeneity of cultural variety shows is serious,and the connotation of traditional culture is insufficient.Cultural variety shows are neglected in channel management,and the effect of audience sharing is not good.The ceremonial cycle of the production and broadcasting of cultural variety shows is too short,and the brand awareness is not strong.Meanwhile,this article also analyzes the causes of related problems.Finally,this article puts forward the development strategy of cultural variety shows.For example,in terms of content,cultural variety shows can spread mainstream values by setting a ceremonial framework.In terms of form,cultural variety shows should shape the ritual space and explain the cultural significance.In terms of communication channels,cultural variety shows should be strengthened in construction and management to promote participant interaction.Finally,cultural variety shows should also extend the ceremonial cycle and strengthen the audience's recognition of the brand culture of the program.Most of the previous research focused on the content,form,and communication value of cultural variety shows.Cultural variety shows focus on cultural connotation,emphasize the promotion of mainstream values,and adhere to the mission of cultural dissemination.It is a ceremonial activity based on the shared value of groups with common cultural beliefs.As a cultural concept of communication,the ritual view of communication and cultural variety shows are consistent in many ways,and it is an important theory of cultural variety shows innovation.Therefore,this article attempts to cut into the perspective of the ritual of communication,analyze and discuss the problems in the development of cultural variety shows,and proposes to enhance the communication effect of cultural variety shows by constructing symbolic meaning,strengthening participation,and sharing beliefs,so as to provide new ideas for the development of this type of shows.