An Analysis Of The Cultural Effects Of Korean Variety Shows

In nowadays,with the acceleration of the process of globalization,a country wants to get greater development,it must participate in the tide of globalization.With the convenience of the network,the South Korean TV variety shows have developed rapidly in recent years and have become a leading pioneer in the spread of Korean culture.Because of its funny and entertainment,South Korean TV variety shows become populer in the young audience very quickly,some high ratings programs were purchased with copyright and localized production,making the Korean wind more and more intense,and after more than a decade still did not decline.Under this background,the paper takes the structural semiotics as a research perspective,combining with the typical cases,signifying the spread of South Korean TV variety shows,summing up the propaganda behind the program of ideological hegemony,to further explore the cultural hegemony of China's profound impact,and finally puts forward the development of China's TV variety shows suggestions.The study of this paper will be divided into six parts.The first part is the introduction.Firstly,the paper points out the research background.The popularity of South Korean TV variety shows becomes normal,and the introduction of major television stations in South Korean variety shows copyright localization makes a trend.Secondly,the paper introduces the research status.This paper summarizes the research situation of the South Korean TV variety shows in recent years.on the one hand,it can help me to absorb the academic research of predecessors.on the other hand,it can help me to find new points of view.Again,the paper explains the research significance.In theory,it can enrich the research of South Korean TV variety shows and provide a semiotic perspective.In practice,it can promote the development of our TV variety shows and external spread.At last,it points out the research methods and the innovations.The second part is the research on means system of South Korean TV variety shows.First of all,the paper explains the signification of system theory research.Then choosing the popular programs "Running Man","we married","Superman back" as samples to study.Finally,on the basis of the systematic research,I come to the conclusion that is although South Korean variety TV show looks like spread food,clothing and other symbols,in fact,it has a deep meaning behind the spread.And this implicit bearing is the real purpose of the spread of South Korean variety TV shows.The third part is the analysis of the social and cultural context in China about South Korean variety TV shows' spread.First of all,the paper introduces South Korean variety TV shows' spread of the situation in South Korea and China.Then,the thesis focuses on the reasons for the rapid spread of South Korean variety TV shows,including four aspects: cultural homology,audience cultural appeal,network technology change and consumer society development.The fourth part is the most important chapter.South Korean variety TV shows' spread in China produces cultural hegemony.This kind of cultural hegemony has great influence and harm to our country.Specifically,it mainly includes three aspects,first,it will subtle influence on the audience's daily life and values.Second,it will control the production of the producer.Third,it will impact on China's cultural market security and traditional cultural heritage.The fifth part is the suggestions.This paper puts forward some suggestions on how to improve the development of China's TV variety shows from three angles.First,we must establish a balanced mechanism of cross-cultural communication between China and South Korea,reversing the Korean culture's dumping on China.Second,China's program producers should creat more original variety shows to avoid South Korean variety TV shows' control and influence.Third,our audience should have the ability to distinguish.What's more,our audience should improve the aesthetic level and strengthen their media literacy.The sixth part is the conclusion.After summarizing the research results of the paper,I want to find the shortcomings of the study,and look forward to thefuture research ideas and directions.