Ritual Changes And Cultural Communication In Cultural Variety Shows

Chinese culture is the collective memory left by our people in the historical evolution and exists as a valuable asset of the entire nation.In the past few years,the entertainment TV show represented by reality shows almost occupied the entire TV show.The two cultural variety programs"Readers" and "National Treasure" showcased by CCTV are very popular and received high praise.They provided a new way of expression for the spread and dissemination of Chinese traditional culture,which has important value and significance for inheriting and developing excellent traditional culture.This paper selects the three programs of"Baijia Lecture","Readers" and"National Treasure" as the research object and takes the ritual as the specific research framework to investigate ritual expression of the three programs from the procedural,transitional,performance and symbolic which are the four aspects of the ritual.The paper will specifically analyze the setting and application of the four aspects of the ritual in the program,so as to glimpse the changes in the ritual construction of cultural programs from the early to the present,and the effect of ritual changes on cultural heritage for culture shows.After the literature research and text analysis,it was found that the three programs showed a change from no-to-obvious to intensive in ritualized expression,followed by an analysis of the ritual culture function in the program.At the end,I put forward my own views on cultural communication.:cultural communication should pay attention to the balance between entertainment and culture;cultural communication needs to adapt to the changes of the times and integrate new expressions.