Research On The Ritualized Communication Of Cultural Variety Shows

In recent years,with the increasing focus on excellent traditional culture and the significant growth of the spiritual needs of the public,cultural variety shows,as an excellent form of expression for the country to carry forward traditional culture and people to improve their cultural literacy,are now becoming popular again.As one of the top ten innovation cases of China’s applied News innovation in 2021,"Chinese Festivals" series created the peak of influence again.Aiming at this cultural phenomenon,this study takes "Chinese Festivals" series programs of Henan Satellite TV as the case study object,takes the communication ritual view as the theoretical support,and mainly explores how to complete the construction of ritualized communication of cultural variety shows and through what mechanism to realize cultural value by text analysis,questionnaire survey and in-depth interview.The article is divided into four parts.The first part combs out the theoretical origin of the communication ritual view and analyzes the ritualization characteristics of cultural variety shows from the perspective of the theory to prove the rationality.Based on the 5W theory,the second part analyzes the ritualized communication construction of the "Chinese Festival" series program from scene,participants,content and communication channels.In the third part,by means of questionnaire survey and indepth interview,the value of ritualized communication of "Chinese Festivals" series programs is extended to the significance of the existence of cultural variety shows.368 valid questionnaires were received and interviews were conducted with ten representatives.According to the research,audiences participate in the ceremony due to their interests,value orientation and other factors to get their identity confirmed and form a community.Meanwhile,the interaction is deepened and the foundation is laid for the establishment of emotional link.The condensed audiences in the community are also affected by the emotional expression of others,which inspires strong emotional resonance,making them more actively participate in the ceremony.This kind of synchrony and sharing helps to construct or awaken collective memory.In the atmosphere created by the program ceremony,the pride and confidence generated by sharing collective memory will further enhance the audience’s sense of cultural identity.In the continuous formation of cultural identity,consolidate the essence of culture,and then realize the inheritance of culture.In view of the above research results,the fourth part analyzes three limiting factors of ritualized transmission of shackle programs: starting from the pan-entertainment ceremony environment,homogenization of ceremony content and formalization of construction,this paper puts forward development suggestions for the future construction of ritualized communication of this kind of program,with a view to promoting the development of cultural variety shows,carrying forward traditional culture better and enhancing the influence of traditional culture through the research on the ritualized communication of cultural variety shows at the moment when the national tide is rising and traditional culture is hot.