| In recent years,under the guidance of relevant national cultural policies,cultural and museum TV variety show actively conform to the trend of the times,draw inspiration from the excellent traditional culture of the Chinese nation,select the theme of "cultural and museum",and create a unique cultural and museum TV program.The National Treasure is the first variety show in the cultural and museum category with a new style of "record+variety show".The first season of ’National Treasure’ premiered on December 3,2017,and from the end of 2017 to the end of 2021,the four season program achieved a win-win situation in terms of reputation and ratings.Since the development of cultural and museum variety show,in addition to the popularity of novel themes and cultural resonance,the ritual construction has become the key innovation of cultural and museum variety show,which has injected endless vitality and vigor into the development of cultural and museum variety show.This article mainly selects the "National Treasure" Four Seasons Program as the research object,and conducts a comprehensive analysis of the "National Treasure" Four Seasons Program from the perspective of interactive ritual chain through theoretical research,literature analysis,case study,and comparative analysis.The introduction section briefly introduces the background of the topic selection,literature review,and research innovation points.The first chapter combs the reasons for the rise of cultural and museum variety show from four aspects: policy,economy,audience and industry;The second chapter starts from the theory of interactive ritual chain,and analyzes the construction and significance of the interactive ritual of cultural and museum variety show with the four elements of the interactive ritual chain;The third chapter focuses on the innovation of cultural and museum variety show in narrative and communication with the theory of interactive ritual chain;The fourth chapter puts forward the future outlook of cultural and museum variety show from the perspective of the interactive ritual chain,and gives corresponding optimization suggestions at multiple levels in view of the shortcomings of the programs.It analyzes its impact on campus education from a new perspective,hoping that cultural and museum variety show in the future can better inherit Chinese culture and tell Chinese stories. |
