Research On Cultural Identity Construction Of National Treasure

Since the implementation of the reform and opening policy,China's economic strength has also improved significantly.When people's material needs are satisfied,they begin to pay attention to the enjoyment of the spiritual level and desire to seek spiritual belonging in the cultural aspect.However,the strong invasion of western culture has impacted the local culture,and the consumerism promoted by the market economy has also eroded the traditional culture.The public's identification of the national culture has been impacted in this context.In 2017,national treasure,a large-scale cultural and bo exploration program of CCTV,was born in such a context.It is deeply loved by the public and has triggered heated discussions.The distance between the contemporary audience and historical relics has also been greatly shortened.It not only successfully revived the ancient Chinese civilization,but also reversed the current situation of modern people's neglect and little understanding of national cultural relics,and enhanced the public's recognition of national culture.National treasure builds a beautiful cultural picture of national harmony and unity,coexistence and growth of human and nature,public praise of craftsmanship,and reunion and happiness of relatives and friends.While strengthening the cultural identity of the audience,it also achieves the communication effect of enlightening the public,rallying the public and soothing the soul.With the help of representative national traditional cultural symbols,the program completes the depiction of the beauty of cultural relics and the emphasis on the national community.Taking traditional culture as the spiritual core,it awakens the collective memory that has long been locked in the heart of the nation.The use of sophisticated narrative strategies to impress the audience and make themidentify with the dissemination of the text created by the image of Chinese culture.However,when national treasure constructed national cultural identity,due to the existence of knowledge gap and excessive variety elements,the communication text also showed some conflicts and alienation,and the influence of cultural identity construction on the public was limited to a certain extent.Only by broadening their thinking,realizing the "soft communication" of culture,improving media technology to attract audiences of different levels,and strengthening the rigor and professionalism of the dissemination of cultural heritage knowledge,can program makers better construct the cultural identity of the whole people.