| As one of the most current popular style TV programs, the TV variety show receives the concerns of the various circles of society,and causes the huge dispute.On the one hand,TV variety shows as one of the most active style in many TV shows,it is influenced by market economy and one's own characteristic of programs,and displays entertaining recognized and loved by numerous audience.On the other hand,due to excessive catering to the development tendency and the pursuit of ratings,Chinese TV variety shows presents the vulgar, popular and vulgar characteristic,and criticized by the major culture and knowledge stratum as a specific form of popular culture.TV variety show became the focus of competing interests of the parties,and also this is the reason why take TV variety show as one object of study in the multitudinous television programs.Chapter one, mainly on the development stages of TV variety shows.From the 80's,TV variety shows experienced to act primarily, game entertainment primarily, educational classes and reality show mainly in four different stages of development.Chapter two,mainly on the analysis of the cultural background TV variety show produced.TV variety shows are created and developed through the mass media platform in the social background of cultural transformation.Chapter three, places the TV variety show in the cultural sight to carry on the explanation,and this is the focus of this article.With the advancement of technology and the transformation of the social environment,entertainment industries are rapidly developing and growing.TV is also faced with the invasion of entertainment as an important entertainment industry in the audio-visual media.In reality show period of the TV variety shows,it marks the arrival of mass carnival real time.Bakhtin found several main presentation of folk carnival,Ritualized spectacle, comic language works, etc.It is well represented in the China TV variety show.Carnival is the result of pleasure,but the shackles of traditional Chinese ethics lead to real lack of Carnival.Background of the consumer society and contemporary human desire for consumption make the production of visual culture.TV variety show in the mass culture industry,continuously pursue visual aesthetic in order to meet the needs of the audience.Groups of young people as the main audience of TV Arts section is an integral part of youth culture.Under the influence of adolescent physical and mental and urban environment,youth culture exhibits of traditional and elite culture resistance and non-mainstream culture characteristic,shows the emotional impulse and the worship of idols of youth features in the TV variety show.Chapter four,mainly analyzes the TV variety show in term of criticizing.TV variety show entertainment properties will inevitably lead to the vulgar tendency of TV variety shows,while excessively catering to audience's psychological need and challenging the elite culture.In addition,China's TV variety show is also in a State of imitation and copying each other,facing the situation of lack of innovation.How to create China's own variety shows become a big problem of TV employees.Chapter five,proposed three development strategies according to the present problems in the TV variety shows.They are ascending program grade, advocating green viewing ,creating China's own variety show based localization and nationalization,improving the innovation ability and establishing brand awareness.To sum up,TV variety show provides a platform for the public carnival with its own characteristics,and shows different degree characteristics of popular culture, visual culture and youth subcultures.At the same time,TV variety shows faces many problems,including the cultural quality improvement and innovation to improve.This requires the joint efforts of TV practitioners and audience. |
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