Research On The National Image In Reporting Important Events

For in the global information dissemination,a country holding international large-scale events,exhibitions and international conferences has had a certain impact on the country's international image.The national image of a country is mainly spread to the outside world through the mass media.How a country's national image is presented in the mass media is very influential to the country's international reputation.Therefore,how to shape a good national image,It is a matter of great concern to all countries.Kazakhstan won the right to host the 2017 World Expo,from the right to host the World Expo in Kazakhstan to the preheating of the media before the Expo in Astana(renamed Nur-Sultan in March 20,2019),to the positive and enthusiastic coverage of the domestic media in Kazakhstan during the 2017 World Expo,to the conclusion after the end of the World Expo.Sexual reports,etc.At this World Expo,the mainstream media in Kazakhstan,including Kazakhstan TV,Khabar,Informburo and KTK(Kazakhstan Commercial TV Station),sent different reporting teams to actively use various media formats to make this event grand report.This article takes Astana Expo as an example to analyze the national image shaping in the major events in Kazakhstan.Firstly,it analyzes the image of Kazakhstan's national image under the Astana Expo,including the number of reports,the genre of reports,and the source of the news.The theme of the report analyzes the external characteristics reported during the World Expo in Kazakhstan.After that,it reports on the shaping of the national image of Kazakhstan in the World Expo.It mainly analyzes the overall image shaping and analyzes it from four aspects: political,economic,cultural and social.Image Creation.Secondly,it expounds the case experience of major events and the shaping of national image.Firstly,it analyzes the connotation analysis of the most important events of the World Expo: the World Expo is a major global event and the World Expo is a major event of participation.The impact of the World Expo on the shaping of the country's image is mainly reflected in the fact that the successful World Expo will have a positive effect on the host country's national image and the failed World Expo will have a negative effect on the host country's national image.Finally,summarize the problems and comparative experience in the comparison.Finally,the countermeasures and suggestions for the shaping of the Kazakhstan state in major events mainly propose the following countermeasures.Focusing on the national elements of the multifaceted report,it is necessary to report positively on the Kazakhstan Pavilion,report on the national cultural activities of the World Expo,and report on the interaction of national cultures during the World Expo.Seek truth from facts and report on the situation in Kazakhstan.Image;face the problem,establish a healthy image;finally,the content will enhance the interaction with the audience and the content will attract more and more enterprises to participate.