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Reports Of Mega-Events And Establishment & Communication Of National Image

Posted on:2012-09-10Degree:MasterType:Thesis
Country:ChinaCandidate:M L YeFull Text:PDF
GTID:2178330335997261Subject:Media Management
Abstract/Summary:PDF Full Text Request
National Image is the integrated knowleelge and complex analysis for a nation by the international community, which symbolizes national power and ethnic spirit as the most important immaterial assets by the sovereignty nation and concentrated embodiment of colligated national power. National image is of SO great importance that it might take effect on the status and role played by the nation in the global community.However, the national image by China impresses US not so optimistic. Due to the ideology, interests, ethic values and other factors as well as the information flow controlled by mass media in advanced western countries lead by USA, China's image in the world is much more established and modified by western countries including USA at the result of distorting and departing from the original image to a great extent.With the development of Chinese economy,all kinds of international meetings, campaigns and exhibitions began to be hold in China whatever APEC, EXPO or Olympic Games which lead that China became the focus of the world that provided good opportunities for China to establish and communicate national image. What' more, when some accidents happened such as earthquake of Wenchuan, southern flood and the latest earthquake in Japan, national images are often produced according to Chinese attitude and behavior. Because of that we maybe can say, mage events have became one important method for communication of China. International mainstream media sets news agenda and fame China by the attitude and behavior of China when face mega events. Reports of maga events has certain effect on constructing China's national image.
Keywords/Search Tags:Mega Event, National Image, Soft Power, Frame, 2010 Shanghai EXPO
PDF Full Text Request
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