Research On China's Image Communication Of 2010 Shanghai World Expo's

Recent years, the economic strength of China has made such a great progress, however, Chinese national image has not caught up with the developing step of hard power. The former inadequate attention to the soft spower may be the disadvantage for the sustainable and innovative contury's building. Therefore, building a continuous and positive Chinese image is an urgent task that the whole country should strive hammer and tongs.As the World Expo conducts so long time and so broad extension, together with the Olympic Games, it regards as the most remarkable and grand international communication meeting. This platform has harmonizing various of cultural and focusing the whole world's eyes,that the World Expo does great contriution to communicating the national image of the host country. Therefore, under the world's attention, holding the great 2010 Shanghai World Expo successfully is an extremely important opportunity for building and advancing Chinese image. The advancement of Chinese image will be the most valuable wealth 2010 Shanghai World Expo bequeath, so to speak. The Shanghai World Expo ended successfully, but the enthusiasm about World Expo has been aroused in this country. The success of Shanghai World Expo means that China has opened the curtain for chasing World Expo's dream, simultaneously, it also means that China is more apt to have further contact with the outside world by sponsoring large-scale international activity. The communication project of Chinese image is gradually put onto a track. It can be foreseen as a journey which is time-consuming and indefatigable.Under the information tide's influence, the national image communication should have more scientific and comprehensive research, besides the mass media way, the non-mass media way should be given more attention to. This paper regards the World Expo itself as one kind of non-mass media communication. By discussing diversified medium factors of 2010 Shanghai World Expo, the research of the Chinese image in the non-mass media way would be carried on, so as to be contributing. In the second section, the paper mainly studies the communication function for Chinese image of Shanghai World Expo, and answered the Shanghai World Expo"how to effect"the Chinese image and did"what effect"to the Chinese image as a non-mass media; The third section of the paper mainly studies the building function for Chinese image of Shanghai World Expo, including the direct effects with"resultant force"during the Expo, and subsequent effects during post Shanghai World Expo. The paper analysed and?summarized their builing characters and manners, and according to them,?a number of constructive comments will be offered.