Research On How Major Public Events Influent The Spread Of The Spirit Of City

Major public events will have important and far-reaching impact on urban development urban spirit is the soul of a city, leading the development of a city. And major public events as a major news event, attracting media attention to the goal light, spread the spirit of the city to provide the best communication platform, and spirit of the city on the organization of major public events will be counter-productive effect. Major public activities largely focused on economic, political, cultural and other elements of production in all aspects of the city,profound impact on students, the Shanghai World Expo is one of the representatives.Major public events can be amplified exponentially worldwide citiesvisibility and improve the city's reputation and soft power. Spirit of the city to build and disseminate necessary requirement for the modernization of the city and the inevitable end If the city and spread the spirit of the building has important practical significance.Practicegood communication and spirit of the city, can enhance the outside of external.Awareness of the city, improve the city's own brand, and enhance the city's comprehensive competitiveness, internal to enhance public own In the city's sense of identity and self-confidence, improve the quality of people's human, so that people consciously practice the city spirit.The main use of communication, public administration, urban science, culture, science and other disciplines of theory, case studies,. This analysis of research methods to explore the city of spirit and content of major public events, based on analysis of the major public events and city spread the spirit of the relationship to the Shanghai World Expo as a case analysis of the major public events spread the spirit of the city, through the sub-analysis, summarized by Shanghai World Expo will spread the spirit of the successful experience of the city, noting that in the dissemination of the inadequacies of the process. The text that the spread of major urban cities in the spirit of public events is an important platform for the development of major public events is the city's boosters, same spirit of the city is also conducive to the spread of major public events held. On this basis, proposed a significant level of public activity Taiwan to lead and spread the spirit of the city and recommendations.