| With social progress and rapid development of science and technology, and gradually shortened the distance between people and people, the dissemination of news information also entered a new era. After network media enter the Chinese market, just a few years it quickly among the ranks of the mainstream media, and become one of the important ways to get news and information for the general audience.In 2008, the major portal sites have also launched video news channel, with a more concise and vivid representation of news information for the audience. Seen from a news source, the video news comes mainly from the major television news programs. Although this approach to making life easier for the audience watching the news anytime, anywhere, but are difficult to establish their own news style, attracts regular audience. So all the Web sites have to look on the original video, creating a distinct video part. However, compared with the traditional TV, neither the plan nor the content, online video news column have a lot of problems.This case study of Shanghai World Expo, analysis and study video news on the portal website especially Tencent.Firstly, on the basis of communication theory, sort out the way of the news and information, to define the concepts of network video news, and analysis of network video news propagation characteristics over traditional TV news.Secondly, through the case of Tencent network coverage of the Shanghai World Expo, analysis of present situation of major events of the network video news, and propose the problems especially in the settings of the network video section.Thirdly, based on analysis of the network audience, propose appropriate countermeasures for problems in network video news currently and made a number of recommendations for the planning and creation of network video news.Finally, this article summarizes the results of studies and contributions, looking for the future development prospects on the development of the network video news and directions. |
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