On The Construction Of National Image In Major Sports Events Reports

In the age of globalization,major sports events have always been a broad stage for countries to shape their national image and demonstrate their comprehensive national strength.The Winter Olympics is no exception.With the development of the Olympics and the popularity of ice and snow sports,the Winter Olympics has become the focus of media coverage in the world,the image of the country hidden in the Winter Olympics reports from various countries are also becoming more and more abundant.As the largest and most authoritative comprehensive daily newspaper in China,People's Daily represents the highest level of news in China's mainstream media,and is an important window for Chinese people to observe the world and foreign media to understand China.In the face of major sports events such as the Winter Olympics,It's particularly important for People's Daily to construct a national image by setting an agenda.This article takes the People's Daily's Winter Olympics report from 1980 to 2018 as the research object.Through content analysis and text analysis,it explores the structural framework and textual framework of the People's Daily Winter Olympics report,revealing the major media in China.The sports event reports the process of constructing a national image and provides a propaganda report on the propaganda report for the Beijing-Zhangjiakou Winter Olympics in 2022.The study found that the "People's Daily"Winter Olympics reported a politically tolerant,nationally united,and people-oriented image of the big country through the narrative topic of "small and big" and the discourse expression of "policy in the body".In the upcoming Beijing-Zhangjiakou Winter Olympics,the mainstream media in China should strengthen the sports culture exchanges and present the winter Olympics by showing the positive leading role,balancing the news,and creating a media communication system.In order to tell the story of China and build a new image of China.