| The new type of information dissemination represented by new media has become the "touch" for university archives to carry out archival services.It is an important way for the archives in the mobile Internet era to contact teachers and students and serve teachers and students.It is to expand the use of archive information resources and increase files.The important means of information value is an important position for the social communication of school history and culture and the development of colleges and universities.At present,many university archives in China are committed to the innovative exploration of service models,using their social media platforms such as Weibo and WeChat to open their official accounts,actively using new media tools to establish close ties with teachers,students and society,and optimize online services.Promote the development of the archives industry and achieved good results.However,due to the lack of awareness of innovative archives information services and the poor promotion of service propagand a in some colleges and universities,the lack of standardized guidance for micro-services in university archives,the lack of timely information dissemination,incomplete functional modules,inconsistent interaction,and background Obvious problems such as non-standard operation and maintenance have produced some "zombie accounts" and "sleep accounts",which seriously affect the reputation of universities and the construction of archives.In view of the problems existing in the above-mentioned college archives micro-services,this paper puts forward the proposition of micro-service evaluation of college archives,aiming to provide objective and scientific evaluation standards and reasonable suggestions for the standardized implementation of archives information micro-services in college archives.Therefore,this paper is based on the research of the WeChat public platform of the university archives,and carries out the literature research on related topics.It is found that many studies have been carried out to conduct research on the platform,evaluate the status quo or give suggestions,opinions and other theoretical research.Explore the establishment of WeChat public platforms,construction norms or standards.Based on this,this paper uses the combination of qualitative and quantitative methods to construct an index system for the service quality evaluation of the WeChat public platform of college archives,aiming to provide an intuitive quantitative basis for evaluating the micro-services of university archives,and to provide reference for the evaluation of archives service quality.To reveal new features and new situations in the construction of archives in the digital environment.The main content is:(1)Explain the background and significance of the micro-service research in college archives,and clarify the important concepts such as the service quality evaluation index system,and sort out the research on the archival service quality evaluation index system and the archival service in the social media environment.With the overall situation,it provides a solid theoretical basis for the subsequent establishment of the indicator system.(2)Investigate in detail the construction status of the WeChat public platform of the university archives in China.According to the characteristics of the research and presentation,refer to the index design of the relatively mature WeChat public platform service quality research results,SERVQUAL and Lib QUAL+ scales,and preliminary design.First-level indicators and 19 second-level indicators;then the factor analys is method is used to verify the validity of the indicators,calculate and give weights.In addition,the calculation of the weights of functional integrity indicators depends on the analytic hierarchy process;WeChat public platform service quality evaluation index system provides reference and reference for micro-services of university archives in China.(3)Using the WCI index,10 WeChat public numbers of represent ative "double-class" universities were selected,and the service quality evaluation index system proposed in this paper was used for empirical research,and the evaluation results were analyzed in depth and improve d Suggest. |
PDF Full Text Request