Research On Service Quality Influencing Factors Of Public Archives On We Chat Public Platform

With the advent of the web2.0 era,social platforms have embraced theconcepts of interaction,equality,participation,communication,andpeople-centeredness.They have gradually developed with enterprises,government agencies,and cultural institutions to create opportunities for socialdevelopment.challenge.In addition,in response to the call of the nation to builda service-oriented society,the Archives also uses social platforms to move fromtraditional archival services to the development of micro-archive services toprovide users with personalized services.By combing the literature,we find thatthere are many relevant research literatures on the influencing factors ofarchives service quality,but direct research on the influencing factors of servicequality of public archives We Chat public platform has not yet been studied.Therefore,this article takes the public archives We Chat public platform as theresearch object.From the perspective of user perception,through analyzing thefactors that affect the public archives We Chat public platform,constructing themodel of the influencing factors of archives service quality and explaining themechanism of the influencing factors of archives service quality,and thenconstructing the public archives We Chat public platform service qualityoptimization mechanism to resolve users from the inside The practical problemsare to promote the transparency and simplification of the archives serviceprocess,more personalized and diversified service functions,and to provideusers with professional and accurate services.This article is divided into sixchapters,the main ones being:The first chapter is the introduction part,which mainly introduces thebackground,ideas,methods and innovations of this paper to study the influencing factors of service quality of public archives WeChat public platform.The second chapter is the domestic and foreign research status andrelated theoretical basis,mainly through combing the current domestic andforeign relevant research literature,analyzing the research status at home andabroad,and finding the existing problems.The third chapter constructs the influencing factor model of archivesservice quality,which mainly constructs the influencing factor model of servicequality of public archives We Chat public platform through questionnaire survey,uses SPSS software,tests the hypothesis model with exploratory factor analysismethod,according to the result to hypothesis.The model is corrected.The fourth chapter is about the mechanism of the influencing factors ofarchives service quality,which is mainly based on the model of the influencingfactors of service quality of the public archives We Chat public platformconstructed,and the mechanism of the influence of influential factors on thequality of archives service.The fifth chapter is about the optimization of archives service quality.Itmainly introduces the theory of knowledge governance in the optimization ofservice quality of public archives,supports the theory of knowledge governance,analyzes and discusses the optimization of public archives service quality,andoptimizes the service quality of public archives.mechanism.The sixth chapter is the conclusion and prospect of the study.It mainlyconcludes the content of the research,and provides some suggestions andreferences for the follow-up public archives service quality and service ability.