Research On Quality Evaluation Of Knowledge Service Of We Chat In University Library Based On User Satisfaction

The target groups of university library knowledge services are mainly high-data literacy groups such as students,college faculty and staff,and other scientific research workers.Based on the network background of big data and artificial intelligence,and driven by the willingness of convenience,time saving and labor saving,Such high-quality groups generally obtain their own library knowledge services through the network platform,and We Chat quickly wins the favor of users with its advantages of low cost,full function and easy operation.Therefore,in order to optimize the quality of library network knowledge service,this paper builds the evaluation index system of the knowledge service quality of the We Chat of the university library based on the SERVQUAL model,and selects the We Chat of the Jilin University Library and the We Chat of the Chongqing University Library and the We Chat of the National University of Defense Technology Library as empirical objects to conduct research about the user satisfaction of the quality of the knowledge service of the We Chat of the university library.The MUSA model was used to calculate and obtain the measurement results of the knowledge service quality of the We Chat of the three university libraries,including both the overall satisfaction index and the partial satisfaction index.The satisfaction index of each evaluation standard is based on the benchmarking management method to analyze the advantages,disadvantages,weak links and the needs of priority improvement of the knowledge service quality of the We Chat of the three university libraries.Finally,after analyzing the performance results,the optimization principles and optimization measures are proposed to optimize the quality of the knowledge service of the University Library We Chat.This paper consists of six chapters.The first chapter includes the research background and research significance,research methods,innovation points,etc.The second chapter includes the research status at home and abroad and the theoretical research part related to the research content;The third chapter is one of the core chapters of this paper.The research content is the construction of the evaluation index system of the knowledge service quality of the We Chat of the university library.The fourth chapter is also one of the core chapters.The research content is the knowledge of the university library We Chat.The empirical research on service quality user satisfaction is based on the We Chat of three high-class and A-class institutions of higher-learning.The evaluation results have reference significance for the optimization of the knowledge service of other university libraries We Chat platform.The fifth chapter is the research content.Optimize the quality of knowledge service for the We Chat of the university library,which consists of optimization principles and measures.The sixth part is the prospect of the research.