The Influence Factor Of We-media Content Profit On The Perspective Of Fans Economy With The Example Of WeChat Public Platform

Nowadays,various we-media platforms grow up quickly in pace with the development of network communication technology;the features of the communication through we-media made fans become more active and extensive,along with the fast development of fans economy on the we-media platforms.As an embodiment of fans economy,the content profit is also an ecology of gaining profits depending on the relationship between we-media and their fans,which includes emotional connection,identity,trust agent,as for the profit,there are we-media and relevant enterprises.Taking the WeChat Public Platform as an example,through the interviews and induction,I discover that there are five factors that influence the content profit:the quality and frequency of the content,interaction dimension,identity cognition,requirement fitness,and the market resource.The first four are in accordance with three dimensions in the establishment and cultivation of relationship between we-media and fans as mentioned above,and the market resource is about the economic behaviour of relevant subjects.